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Assistant Brand Manager(Female)

2 weeks ago

Vesu Surat Gujarat, India Trilokesh Exports Pvt. Ltd. Full time ₹ 28,80,000 - ₹ 38,40,000 per year

Key Responsibilities:Brand Strategy & Planning

  • Assist in developing and implementing brand strategies and marketing plans for tea products.
  • Conduct market analysis and consumer insights research to inform strategic decisions.
  • Monitor competitor activities and industry trends to identify opportunities or threats.

Marketing Campaigns & Execution

  • Support the planning and execution of integrated marketing campaigns (digital, print, in-store, events).
  • Collaborate with creative teams, agencies, and cross-functional departments to develop campaign assets.
  • Track and analyze campaign performance, providing actionable insights and recommendations.

Product Development & Management

  • Assist in managing product lifecycles, from concept to launch.
  • Coordinate packaging design, labeling, and regulatory compliance with internal teams and suppliers.
  • Monitor product performance and suggest improvements based on data and feedback.

Brand Communication & Content

  • Support brand messaging and ensure consistency across all channels and touchpoints.
  • Help manage content creation for social media, websites, blogs, and email newsletters.
  • Engage with customers through community management and feedback channels.

Sales Support & Trade Marketing

  • Collaborate with the sales team to develop trade marketing materials and in-store activations.
  • Monitor stock levels, product displays, and promotional activities in retail outlets.
  • Participate in the preparation of trade shows, product samplings, and customer events.

Reporting & Budgeting

  • Track and report on brand performance metrics, including market share, sales data, and campaign ROI.
  • Assist in managing the brand budget, ensuring effective use of marketing funds.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 1–3 years of experience in brand marketing, ideally in FMCG or beverage industry.
  • Strong understanding of consumer behavior and market dynamics.
  • Proficiency in MS Office; knowledge of Adobe Creative Suite and digital tools is a plus.
  • Excellent communication, organizational, and project management skills.
  • Passion for tea and a creative, brand-focused mindset.

Job Type: Full-time

Pay: ₹30, ₹40,000.00 per month

Work Location: In person