Senior Marketing Officer
1 week ago
Department of Post (DOP)
Job Title: Senior Marketing Officer
Location: Delhi
Senior Marketing Officers -Vertical Leads
Each Senior Marketing Manager (SMM) will be responsible for leading the marketing and outreach strategy for one of the six core service verticals of the Department of Posts:
- Parcels
- Domestic Mail
- International Mail
- Citizen-Centric Services
- Post Office Savings Bank (POSB)
- Postal Life Insurance (PLI) / Rural PLI
Operating under the strategic direction of the Chief Marketing Officer (CMO), these managers will drive visibility, customer engagement, revenue growth, and service adoption through vertical-specific marketing campaigns and partnerships.
Key Responsibilities:
1. Strategic Planning & Execution
- Design and implement vertical-specific marketing strategies in alignment with DoPs overall objectives.
- Identify target customer segments, market trends, and opportunities for growth within each service vertical.
2. Campaign Development & Management
- Plan, execute, and monitor high-impact campaigns (regional and national) across multiple media channels.
- Collaborate with creative, media, and analytics teams to ensure timely and effective campaign delivery.
3. Brand Visibility & Awareness
- Strengthen the brand identity of services under each vertical by developing consistent, audience-specific messaging.
- Promote services through regional outreach, partnerships, and customer education initiatives.
4. Market Research & Insights
- Conduct regular market research, competitor benchmarking, and customer feedback analysis.
- Use insights to inform campaign design, product positioning, and service innovation.
5. Performance Monitoring & Reporting
- Track campaign performance using defined KPIs (e.g., engagement rates, conversion, adoption metrics).
- Generate monthly and quarterly performance reports with actionable insights for optimization.
6. Cross-functional Collaboration
- Work closely with operations, finance, IT, product development, and customer service teams to ensure service readiness and promotional alignment.
- Serve as the primary marketing liaison for their respective vertical across regional and central offices.
7. Partnership Development
- Identify and establish strategic partnerships with private sector players, government agencies, and community organizations to expand service reach and relevance.
Desired Profile:
Qualifications: Masters Degree in Marketing, Business Administration, Communications, or a related field.
Experience: 812 years of experience in marketing, preferably with exposure to public sector, logistics, telecom, or citizen services.
Proven track record of leading large-scale campaigns and managing cross-functional teams.
Key Skills & Competencies:
- Strong understanding of integrated marketing across traditional and digital channels.
- Ability to translate policy and services into citizen-friendly messaging.
- Proficiency in data interpretation, customer segmentation, and campaign performance analysis.
- Excellent communication, leadership, and stakeholder management skills.
- Regional language proficiency (preferred) to support local-level outreach.
Key Performance Indicators (KPIs):
- Growth in service adoption and customer base within the assigned vertical.
- Improvement in brand recall and customer satisfaction.
- Campaigns and outreach initiatives.
- Number and quality of partnerships formed.
- Contribution to digital engagement and visibility.
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