
Content and Social Media Lead
7 days ago
Job Summary:
Our client is hiring a dynamic Content Writer with an engineering background (B.E/B.Tech in
Civil or Mechanical) to create and publish content that drives awareness and adoption of
engineering software products such as IdeaStatica, SDS2, LUSAS, GEO5, and Allplan. The
ideal candidate will take the input ideas from the Product Specialist and further prepare
attractive visual content than can be used in Website, social media like YouTube Videos and
LinkedIn.
Key Responsibilities:
- Develop engaging, technically accurate, and persuasive content to market
engineering software products.
- Write blogs, website copy, brochures, case studies, product guides, and newsletters
tailored to structural and civil engineering audiences.
- Prepare video content to communicate ideas to users for using raw inputs provided
by Product Engineers.
- Collaborate with the sales and technical teams to gather inputs and highlight product
features, benefits, and differentiators.
- Optimize all content for SEO and digital campaigns to maximize reach and visibility.
- Prepare email campaigns, landing page content, and marketing collaterals to support
product penetration.
- Research competitor offerings, industry trends, and customer pain points to create
impactful messaging.
- Track and report content performance across social media and digital platforms.
Qualifications & Skills:
- 2+ years of experience in content writing, technical writing, or digital marketing
(engineering/software domain preferred).
- Strong writing, editing, and communication skills with the ability to simplify technical
concepts.
- Familiarity with digital marketing practices, SEO, and social media content creation.
- Proficiency in MS Office; exposure to design/creative tools (Canva, Photoshop, etc.)
and video editing software is a plus.
- Knowledge of CMS platforms (WordPress) and email campaign tools.
- B.E/B.Tech in Civil or Mechanical Engineering Preferable.
Key Attributes:
- Passion for technology, engineering, and software solutions.
- Creativity in presenting technical information for marketing impact.
- Strong research and analytical ability.
- Ability to work independently and deliver within deadlines.
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