Content & Social Media Strategist — Beacon

Content & Social Media Strategist — Beacon

Location: Hyderabad (On-site)
Experience: 3–5 years
Reports to: Head of Marketing

Beacon is scaling its content and social media presence to drive brand awareness, generate qualified leads, and build a loyal audience. We're looking for a Content and Social Media Strategist who thrives in B2B SaaS, is passionate about storytelling, and knows how to turn content into a growth engine.

Build and Own Content Strategy

• Develop and execute a comprehensive content strategy aligned with business goals (traffic, MQLs, sales enablement, customer retention).
  
• Define content KPIs and regularly report on performance, using insights to iterate and improve.
  

Lead Content Planning Across the Funnel

• Plan and manage content for every stage: blogs, gated assets, landing pages, case studies, and social channels (LinkedIn, Reddit, X).
  
• Maintain and optimize a content calendar, ensuring consistent publishing and cross-channel alignment.
  

Scale Content Creation with AI

• Identify trending topics and audience interests using analytics and AI tools.
  
• Leverage AI (Perplexity, Claude, ChatGPT) for ideation, drafting, and scaling content production.
  

Social Media Strategy & Execution

• Build and scale Beacon's LinkedIn presence, crafting posts that engage B2B audiences and drive brand affinity.
  
• Create and distribute high-quality, curiosity-driven content that makes people fall in love with Beacon.
  
• Monitor and respond to audience engagement, fostering community and brand advocacy.
  

SEO & Growth

• Develop SEO-driven content strategies to rank #1 for target keywords and phrases, including those relevant to LLMs.
  
• Use content as a lever for growth, not just visibility—drive measurable impact on lead generation and pipeline.
  

Collaboration & Enablement

• Work cross-functionally with product, sales, and customer success to align content with business initiatives.
  
• Enable sales and customer teams with relevant assets and messaging.
  

• Content & Social Media Tools: Hootsuite, Buffer, Sprout Social, or similar.
  
• Editing & Design: Canva, VN, or similar for basic visual and video editing.
  
• Analytics: Google Analytics, LinkedIn Business Manager, and other reporting tools.
  
• AI Content Tools: Perplexity, Claude, ChatGPT, etc., for content ideation and scaling.
  
• SEO: Familiarity with keyword research, on-page optimization, and content audits.
  

• 3–5 years of experience in content strategy, social media, or content marketing for a B2B SaaS company selling to enterprise customers.
  
• Proven experience building and scaling a company's LinkedIn (and other social) presence, ideally from scratch.
  
• Strong writing, editing, and storytelling skills with a portfolio of B2B content samples.
  
• Data-driven mindset: ability to analyze content performance and pivot strategies for growth.
  
• Creative thinker who thrives in a fast-paced, collaborative environment.
  
• Familiarity with the latest trends in AI-driven content and social media marketing.
  

• Experience running TOFU (top-of-funnel) campaigns and nurturing leads through content.
  
• Knowledge of demand generation and content's role in the sales pipeline.
  
• Ability to repurpose and optimize existing content for new channels and formats.
  

• Shape the voice and content strategy of a growing SaaS brand.
  
• Work with a forward-thinking team that values creativity, experimentation, and growth.
  
• Access to the latest AI and marketing tools to supercharge your work.
  
• Flexible work environment and opportunities for professional development.