Growth Manager, Lifecycle

15 hours ago

Thiruvananthapuram, Kerala, India MYDESIGNATION Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are seeking a strategic, experimental Growth Manager with a minimum of
1 year of experience
to own the customer journey from lead acquisition through long-term loyalty. Your primary mission will be to transform newly acquired leads into retained, high-value customers through sophisticated automation, experimentation, and segmentation. This role demands system-thinking and mandatory technical skill in retention platforms.

Key Responsibilities:

  • Lead Management:
    Own the end-to-end process of lead generation and management post-acquisition
  • Customer Lifecycle Automation:
    Design, build, and optimize complex
    customer touchpoint journey automations
    across multiple channels
  • Segmentation & Campaigns:
    Define, analyze, and manage customer segmentation for targeted campaign deployment and personalization.
  • Experimentation:
    Embed continuous A/B testing within automated journeys and campaigns to improve conversion rates and maximize Customer Lifetime Value (LTV).
  • Reporting & Insights:
    Rigorously track and report on campaign, journey, and segment performance data, creating insights that inform strategic business decisions.

Mandatory Skills & Qualifications (Non-Negotiable):

  • Minimum
    1 year of dedicated experience
    in Growth Marketing, Retention Marketing, or CRM management.
  • Retention Tool Expertise:
    Mandatory hands-on experience with at least one retention marketing tool:
    WebEngage, Clevertap, or Kwikengage, etc
  • Presentation Proficiency:
    Mandatory high-level proficiency in presentation design using
    Canva or Microsoft PowerPoint (PPT)
  • 3rd Party Communication:
    Excellent communication, negotiation, and technical coordination skills are critical for managing relationships with mandatory retention tool vendors and collaborating with internal Engineering/Product teams to ensure seamless data integration.

Desired Skills (A Significant Plus):

  • Creative Aptitude:
    Experience or proficiency in
    Copywriting
    or
    Graphic Design
    to create compelling, personalized messaging within automated journeys.
  • Data Visualization:
    Familiarity with data visualization tools such as
    Looker Studio
    or
    Power BI
    to report on churn, LTV, and segment health.

If you are interested in this role and believe you possess the mandatory technical expertise, please
DM me directly
with your resume and salary expectations, or you may email me

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