Product Marketing Engineer

Job Description

Product Marketing Engineer - EV Chargers | alfanar Electric

Description: Requisition ID:16132
City: Marketing WS

Group Overview

Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers, and a host of facilities in the Middle East and other countries.

alfanar is involved in:

• Electrical, Electromechanical and Civil Engineering Construction
• Manufacturing and Marketing Electrical Construction Products
• Allied Engineering Services

Our Main Divisions

• alfanar electric
• alfanar Construction
• alfanar Building Systems

alfanar electric

alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.

alfanar electric operates industries in:

• Riyadh and Jubail, Saudi Arabia
• Dubai, UAE
• London, UK

alfanar has a development and engineering center in Chennai, India.

Industrial Complex, Riyadh

The center of alfanars industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.

Spread across 700,000 square meters, the Complex houses alfanars facilities.

The Complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.

Job Purpose

To promote EV Charging Solutions by coordinating marketing efforts, engaging with key VIP customers, and fostering relationships with governmental ministries, following up on marketing intelligence and competitor activities to enhance our market position.

Key Accountability Areas Coordination with Marketing

• Collaborate with the marketing team to develop prequalification and marketing assets for EV Charging Solutions.
• Ensure that all marketing materials align with company branding and messaging.

Customer Engagement

• Conduct regular visits to VIP customers in collaboration with sales units to understand their needs and promote our EV Charging Solutions.
• Build and maintain strong relationships with key stakeholders to enhance customer satisfaction and loyalty.

Government Liaison

• Follow up with relevant ministries to promote EV Charging Solutions, ensuring that our offerings are well-represented in government initiatives and projects.
• Attend government meetings and industry events to showcase commitment to sustainable solutions.

Market Intelligence

• Monitor and analyze market trends, competitor activities, and customer feedback to inform strategic decisions.
• Provide insights and recommendations to the management team based on findings.

Collaboration and Reporting

• Work closely with the sales and marketing teams to align strategies and share updates regularly.
• Prepare and present reports on customer engagement activities, market intelligence, and sales performance.

Role Accountability HR Proficiency

• Ability to obtain updated soft and technical skills related to the job.

Delivery

• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time.
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks.

Problem-Solving

• Solve any related problems that arise and escalate any complex operational issues.

Quality

• Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.

Business Process Improvements

• Coordinate well-defined written systems, policies, procedures, and seek automation opportunities as much as possible.

Compliance

• Comply with related policies, procedures, and work instructions.

Health, Safety, and Environment

• Ensure compliance with relevant safety, quality, and environmental management procedures and controls within the defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Academic Qualification

Bachelor Degree in Electronics Engineering or Any relevant field

Work Experience

2 to 4 Years

Technical / Functional Competencies

• Competitive Analysis
• Consumer Profiling
• Market Research
• Product Launches
• Product Promotion

---