Sr. Sales Engineer

Job Description

Sr. Sales Engineer - Services | alfanar Electric

Description: Requisition ID: 19311

City: Project Sales

Group Overview:

Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries.

alfanar is involved in:

• Electrical, Electromechanical and Civil Engineering Construction
• Manufacturing and Marketing Electrical Construction Products
• Allied Engineering Services

Our Main Divisions:

• alfanar electric
• alfanar Construction
• alfanar Building Systems

alfanar electric:

alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.

alfanar electric operates industries in:

• Riyadh and Jubail, Saudi Arabia
• Dubai, UAE
• London, UK

alfanar has a development and engineering center in Chennai, India.

Industrial Complex, Riyadh:

The center of alfanars industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.

Spread across 700,000 square meters, the Complex houses alfanars facilities. The Complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.

Job Purpose

Full responsibility for achieving sales targets and managing distributor accounts in alignment with regulations and company policies. Acts as the primary liaison with distributors to ensure service quality, protect mutual interests, and support the companys strategic sales goals in the wholesale market.

Key Accountability Areas

Sales Management:

• Support achievement of sales targets for assigned distributor accounts.
• Execute day-to-day sales processes including order coordination, delivery follow-up, payment tracking, and credit compliance.
• Adhere to internal controls and ensure alignment with applicable sales policies.

Client Relationship Management:

• Build and sustain strong working relationships with distributors to promote long-term cooperation.
• Act as the primary point of contact for distributors, ensuring a consistent and professional representation of Alfanar.
• Conduct regular check-ins to gather feedback and assess distributor satisfaction and needs.

Business Growth:

• Identify and propose upselling and cross-selling opportunities within existing accounts.
• Monitor market developments and customer behavior to support growth initiatives.
• Contribute to account development strategies aligned with broader sales plans.

Problem Solving & Support:

• Respond to distributor concerns and coordinate with relevant teams to ensure timely issue resolution.
• Communicate client-specific needs or service gaps to internal stakeholders for action.
• Track order fulfillment and service delivery to help maintain a high level of satisfaction.

Performance Monitoring & Reporting:

• Track sales performance indicators and distributor engagement metrics.
• Compile reports and insights to support performance reviews and planning.
• Maintain accurate and up-to-date records in the CRM system.

Internal Coordination & Collaboration:

• Collaborate with internal teams (e.g., marketing, supply chain, customer service) to fulfill distributor requirements.
• Share field insights and distributor feedback to support product or process improvement.
• Assist in implementing initiatives tailored to distributor needs.

Role Accountability

HR Proficiency:

• Ability to obtain updated soft and technical skills related to the job.

Delivery:

• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time.
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks.

Problem-Solving:

• Solve any related problems arise and escalate any complex operational issues.

Quality:

• Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.

Business Process Improvements:

• Coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.

Compliance:

• Comply to related policy and procedures and work instructions.

Health, Safety and Environment:

• Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Academic Qualification

Bachelor Degree in Electrical Engineering

Work Experience

4 to 6 Years

Technical / Functional Competencies

• Sales Forecasting
• Sales Promotions
• Sales Trend Analysis
• Sales Presentations
• Sales Tools

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