Marketing Manager

2 days ago

Chennai, Tamil Nadu, India King opticart Full time ₹ 2,50,000 - ₹ 7,50,000 per year

As a Marketing Manager at a leading optical store in Thoothukudi, your role will involve developing and implementing marketing strategies, conducting market research, managing promotions, and overseeing content creation. You will collaborate closely with the sales team, analyze market trends, create marketing plans, and execute social media campaigns. Monitoring campaign performance and providing effectiveness reports will also be part of your responsibilities. Key Responsibilities: - Develop and implement effective marketing strategies - Conduct market research to identify opportunities and consumer preferences - Manage promotions and advertising campaigns - Oversee content creation for various marketing channels - Collaborate with the sales team to align marketing efforts - Analyze market trends and competitors to optimize marketing plans - Execute social media campaigns to increase brand awareness and engagement - Monitor campaign performance and report on key metrics Qualifications Required: - Strong skills in Marketing Strategy, Market Research, and Market Analysis - Experience in Content Creation and Social Media Management - Proficiency in Marketing Automation Tools and Analytics - Strong leadership, communication, and organizational skills - Proven track record in managing marketing campaigns and projects - Ability to collaborate effectively in a team environment - Previous experience in the retail or healthcare sector would be advantageous - Bachelor's degree in Marketing, Business Administration, or a related field is required,

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