Deputy General Manager

15 hours ago

Mumbai Metropolitan Region, India SUN PHARMA Full time

Job Title: Dy. General Manager, Marketing (Emerging Markets – Consumer Healthcare Business)
Reports to:
Senior General Manager – Strategy & Growth – EM CHC

Team Size

  • 5 Brand Managers in Mumbai with 2 direct reportees,
  • 8 in-country managers reporting to brand team &
  • 1 shared reporting of Marketing Head in South Africa

Location:
Mumbai

Emerging Markets:
APAC (Thailand, Myanmar, Malaysia, Bangladesh, Vietnam, Philippines), Africa (South Africa, Nigeria, Kenya, Tanzania), North Africa & Middle East (Morocco & UAE), Latam(Brazil, Mexico & Peru)

Grade
: G8

Role Summary
The DGM – EM CHC will lead the end-to-end operations, brand management, and commercial performance of the Over-the-Counter (OTC/X) business across defined emerging markets. This role is responsible for P&L ownership, strategic brand planning, cross-functional execution, and market-specific initiatives in alignment with the global OTC strategy.

Key Responsibilities

  • Business Leadership & P&L Management
  • Drive topline and bottom-line performance for the OTC portfolio across existing markets
  • Monitor financial health, ensuring profitability & drive cost-efficiency
  • Lead AOP planning and monthly business reviews
  • Brand Strategy & Marketing
  • Develop and implement differentiated brand strategies tailored to local market dynamics
  • Oversee 360° marketing plans, including ATL, BTL, and digital campaigns
  • Partner with creative & media agencies to ensure impactful communication and ROI
  • Market Operations & Expansion
  • Lead country-specific synergies via sales, trade, and medical teams
  • Identify growth levers including new product launches, portfolio expansion, and Rx-to-OTC switches
  • Ensure regulatory alignment and product approvals in collaboration with RA
  • Team Management & Collaboration
  • Mentor brand managers and country leads to build future leadership pipeline
  • Collaborate with digital & CMI team for campaign development & insight mining
  • Collaborate closely with the CMI team function for new market entry
  • Data-Driven Decision-Making
  • Leverage consumer insights, IQVIA data, and digital analytics to optimize brand performance
  • Establish KPIs and dashboards to track brand health and market competitiveness
  • New Product Development
  • Built innovation pipelines rooted in market-specific insights , ensuring regulatory feasibility and differentiated product positioning while integrating input from local teams
  • Collaborated cross-functionally with BD to fast-track product approvals

Key Interfaces

  • Business Development, Regulatory, Supply Chain, Medical Affairs, Insights COE, Digital COE

Ideal Candidate Profile

  • Experience: 12–15 years in FMCG/OTC/Consumer Health with leadership exposure in emerging markets
  • Proven Track Record: Demonstrated success in brand building, market expansion, new product development and P&L management
  • Skills: Strategic thinking, cross-functional leadership, data interpretation, and stakeholder influence
  • Education: MBA in Marketing or equivalent; additional certification in digital marketing is a plus
  • Mindset: Entrepreneurial, hands-on, high learning agility, culturally adaptive

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