Senior SEO Specialist

3 days ago

Delhi, Delhi, India Lume Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Description

We are seeking an experienced
Senior SEO Specialist
to plan, execute, and manage advanced SEO strategies that drive measurable growth in organic traffic and visibility across multiple client websites. This role involves close collaboration with cross-functional teams in content, design, and development, as well as direct interaction with clients.

The ideal candidate is highly analytical, proactive, and possesses excellent communication skills to coordinate effectively across time zones.

Key Responsibilities

  • Develop and implement comprehensive SEO strategies to enhance search visibility and traffic growth.
  • Conduct in-depth keyword research, competitor benchmarking, and content gap analysis.
  • Oversee on-page optimization, including metadata, internal linking, schema markup, and site architecture.
  • Collaborate with content teams to ensure SEO best practices are integrated into all content production.
  • Perform detailed technical SEO audits and work with developers to resolve crawl, indexation, and site speed issues.
  • Track and analyze SEO performance using tools such as
    Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
  • Prepare and deliver performance reports and actionable insights to clients and internal teams.
  • Stay updated on search engine algorithm changes and implement strategies accordingly.
  • Mentor junior SEO team members and ensure consistent application of SEO best practices.
  • Collaborate with other marketing channels to ensure alignment with broader business objectives.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).
  • 3+ years of proven SEO experience
    with a strong track record of successful campaigns.
  • Deep understanding of technical, on-page, and off-page SEO principles.
  • Proficiency with SEO and analytics tools including
    Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
  • Experience working with
    WordPress or similar CMS platforms.
  • Strong analytical, problem-solving, and reporting skills.
  • Excellent written and verbal communication skills with the ability to lead client discussions.
  • Highly organized with attention to detail and ability to manage multiple projects simultaneously.
  • Basic understanding of
    HTML, CSS, and JavaScript
    for SEO troubleshooting (preferred).
  • Availability to work in a
    split shift (4 hours India Time + 4 hours Pacific Standard Time)
    to coordinate with global clients and teams.

Preferred Skills

  • Experience in
    local SEO, schema implementation, and site migrations.
  • Experience in
    AEO (Answer Engine Optimization)
    and
    GEO (Generative Engine Optimization) implementation.
  • Familiarity with
    conversion rate optimization (CRO)
    and analytics-driven decision-making.
  • Ability to manage client expectations effectively and deliver measurable, results-oriented outcomes.

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