
SEO Specialist
11 hours ago
About Us
Asia Pacific Institute of Management (AIM), New Delhi, established in 1996, is one of India's leading B-Schools with over 29 years of academic excellence. Known for its strong industry integration, global outlook, and student-first approach, AIM is consistently ranked among the top management institutes in Delhi NCR.
Role Summary
We are seeking a skilled SEO Specialist to strengthen AIM's online presence and improve organic visibility across search engines. The ideal candidate will be responsible for planning, implementing, and managing SEO strategies — from keyword research and on-page optimization to link building and content performance analysis.
Key Responsibilities
- Develop and execute effective SEO strategies to increase organic traffic and improve SERP rankings.
- Perform keyword research, content gap analysis, and competitor benchmarking.
- Optimize website structure, metadata, internal linking, and page speed for better performance.
- Collaborate with the content team to ensure SEO best practices are applied across blogs, landing pages, and web copy.
- Conduct regular SEO audits using tools like Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
- Track and report on key metrics — traffic, ranking, CTR, and conversions.
- Implement technical SEO improvements in coordination with developers.
- Stay updated with search engine algorithm changes and best practices.
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- 3–5 years of experience in SEO (preferably in education or service industry).
- Strong knowledge of on-page, off-page, and technical SEO.
- Proficiency with tools such as Google Analytics, GA4, Search Console, Ahrefs, SEMrush, and Screaming Frog.
- Basic understanding of HTML, CSS, and CMS platforms (WordPress preferred).
- Excellent analytical and reporting skills.
Job Type: Full-time
Pay: ₹20, ₹45,726.33 per month
Work Location: In person
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