SEO Specialist

4 days ago


Delhi, Delhi, India Asia Pacific Institute of Management Full time ₹ 2,40,000 - ₹ 5,49,273 per year

About Us

Asia Pacific Institute of Management (AIM), New Delhi, established in 1996, is one of India's leading B-Schools with over 29 years of academic excellence. Known for its strong industry integration, global outlook, and student-first approach, AIM is consistently ranked among the top management institutes in Delhi NCR.

Role Summary

We are seeking a skilled SEO Specialist to strengthen AIM's online presence and improve organic visibility across search engines. The ideal candidate will be responsible for planning, implementing, and managing SEO strategies — from keyword research and on-page optimization to link building and content performance analysis.

Key Responsibilities

  • Develop and execute effective SEO strategies to increase organic traffic and improve SERP rankings.
  • Perform keyword research, content gap analysis, and competitor benchmarking.
  • Optimize website structure, metadata, internal linking, and page speed for better performance.
  • Collaborate with the content team to ensure SEO best practices are applied across blogs, landing pages, and web copy.
  • Conduct regular SEO audits using tools like Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
  • Track and report on key metrics — traffic, ranking, CTR, and conversions.
  • Implement technical SEO improvements in coordination with developers.
  • Stay updated with search engine algorithm changes and best practices.

Requirements

  • Bachelor's degree in Marketing, Communications, or related field.
  • 3–5 years of experience in SEO (preferably in education or service industry).
  • Strong knowledge of on-page, off-page, and technical SEO.
  • Proficiency with tools such as Google Analytics, GA4, Search Console, Ahrefs, SEMrush, and Screaming Frog.
  • Basic understanding of HTML, CSS, and CMS platforms (WordPress preferred).
  • Excellent analytical and reporting skills.

Job Type: Full-time

Pay: ₹20, ₹45,726.33 per month

Work Location: In person


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