Marketing Executive

2 days ago

Bengaluru, Karnataka, India Yokogawa Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Not just a job, but a career

Yokogawa, award winner for 'Best Asset Monitoring Technology' and 'Best Digital Twin Technology' at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries. 

Our aim is to shape a better future for our planet through supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.

About the Team
Our 18,000 employees work in over 60 countries with one corporate mission, to "co-innovate tomorrow". We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return, we offer you great career opportunities to grow yourself in a truly global culture where respect, value creation, collaboration, integrity, and gratitude are highly valued and exhibited in everything we do.

Key Responsibilities

  • Plan and execute integrated marketing communication strategies to strengthen brand image and increase awareness of solutions, products, and services.
  • Manage digital marketing activities, including lead generation and nurturing through Salesforce Pardot.
  • Create and/or localize marketing content such as eBooks, banners, and other campaign assets.
  • Plan, select, and manage appropriate advertising media, and measure effectiveness of campaigns.
  • Organize and manage exhibitions and events, from preparation to onsite execution.
  • Collaborate closely with the Life Business Sales team and Marketing team in Japan headquarters to align strategies and ensure consistency.

Requirements (preferred)

  • Experience in B2B marketing, digital marketing, or promotion activities.
  • Knowledge of marketing automation tools (Salesforce Pardot experience is a plus).
  • Strong communication and project management skills.
  • Ability to work collaboratively with cross-functional and global teams.

Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse, equitable and inclusive culture.  We will actively recruit, develop, and promote people from a variety of backgrounds who differ in terms of experience, knowledge, thinking styles, perspective, cultural background, and socioeconomic status.  We will not discriminate based on race, skin color, age, sex, gender identity and expression, sexual orientation, religion, belief, political opinion, nationality, ethnicity, place of origin, disability, family relations or any other circumstances.  Yokogawa values differences and enables everyone to belong, contribute, succeed, and demonstrate their full potential.

Are you being referred to one of our roles? If so, ask your connection at Yokogawa
about our Employee Referral process

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