Marketing Executive

3 weeks ago

Bengaluru, Karnataka, India Sumadhura Infracon Private Limited Full time
Job Description

Job description

- Developing and executing the ATL/BTL Marketing strategy of the Brand to achieve defined business objectives.
- Work closely with the Sales & Marketing team to ensure that ATL/BTL Strategies are aligned with marketing objectives and sales revenue targets.
- Managing Brand communication for ATL/BTL activations for multiple projects aligned with corporate Brand strategy
- Ensuring the proper development, execution and bench-marking of all ATL/BTL Programs designed to increase Brand Visibility and Top of Mind Awareness and Recall for the Brand
- Leading trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations
- Designing & implementing ATL/BTL marketing plans for augmenting the business volume by enhancing brand visibility, top of mind awareness & recall.
- Identifying & ensuring that ATL/BTL activity are done as defined & documented
- Identifying, negotiating and following up with ATL/BTL Vendors to ensure quality and timely work delivery.
- Implementing and evaluating both project and consumer promotions for the priority channels on time and within budget to maximize the return on investment and ensure adequate levels of consumer participation.
- Creating and maintaining the trade marketing calendar of activities and special promotions in coordination with both the Sales & Marketing team.
- Implementing and tracking Marketing programs to increase Sales, Brand Visibility and Brand Awareness
- Identifying and developing necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction
- Monitoring and evaluating Marketing Programs and BTL Campaigns and activities to measure effectiveness and recommendation of improvements as needed
- Tracking and reporting on POS trends as well as promotion performance.
- Analyzing brands sell through results by channel and make recommendations to increase sales.
- Coordinating with the digital marketing agency to ensure Trade Marketing and BTL Promotion Activity and social media.

Requirements

- An advanced knowledge of MS OFFICE specifically Excel, PowerPoint, Word is mandatory.
- Good teamwork skills.
- Communication skills and networking ability.
- Adaptability.
- Strong attention to detail.
- Good organization and planning skills.
- Result oriented, confident, go-getter attitude.

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