Marketing Executive

3 weeks ago

Bengaluru, Karnataka, India Virya Autonomous Technologies Full time
We're looking for dynamic and creative Marketing Executives who are passionate about driving impact in the B2B space. If you have proven experience in digital marketing, content creation, and brand management—and love turning insights into powerful campaigns—this role is for you.

You'll play a key role in shaping our brand story, engaging customers, and supporting data-driven growth through strong research and analytical skills.

These positions are based out of Bangalore

Key Responsibilities

A. Digital & Brand Marketing:

1.Brand Management

- Drive brand positioning and maintain consistency across digital platforms
- Manage brand guidelines and ensure aligned communication

2.Digital Campaigns

- Plan and execute digital campaigns across LinkedIn, email, and other B2B channels
- Collaborate with sales teams to design campaigns for lead generation and customer engagement

3.Content Creation

- Develop compelling marketing content—blogs, case studies, whitepapers, presentations, and sales collaterals
- Build thought-leadership content to strengthen brand authority

4.Social Media Marketing

- Design and manage social media strategies to grow brand presence and stakeholder engagement
- Track, analyze, and report social media performance metrics

5.Events & Product Marketing

- Support product launches, trade shows, and customer engagement initiatives
- Coordinate event marketing activities to maximize visibility and ROI

B. Research & Analytics

- Conduct market research, competitor benchmarking, and industry analysis to identify trends and opportunities
- Support business growth with actionable insights derived from market data
- Measure, track, and report on marketing campaign effectiveness using analytics tools
- Provide data-driven recommendations to optimize campaigns and lead-generation strategies

Qualifications

- MBA with specialization in Marketing / Business Analytics
- 2+ years of experience in B2B marketing
- Strong expertise in digital marketing, social media, and brand management
- Proficiency in business analytics and research
- Excellent communication and content writing skills
- Ability to multitask, manage timelines, and deliver measurable results

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