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Search Engine Optimization Executive

2 weeks ago

Lucknow, Uttar Pradesh, India Finowings® Full time ₹ 18,000 - ₹ 2,00,000 per year

Job Description

We are looking for a SEO/SEM Expert to manage all search engine optimization and marketing activities.

Responsibilities:

  • Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Requirements and Skills:

  • Proven SEO experience.
  • Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  • Experience with A/B and multivariate experiments.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Knowledge of ranking factors and search engine algorithms.
  • Up-to-date with the latest trends and best practices in SEO and SEM.
  • BS/MS degree in a quantitative, test-driven field.

Benefits

  • Leave encashment
  • Paid time off
  • Supplemental Pay: Overtime pay, Performance bonus, Yearly bonus

Job Type:

Full-time, Onsite

Location:

Lucknow

Contact:

Pay:

₹18, ₹20,000.00 per month

Schedule:

Day shift

Education:

  • Bachelor's (Required)

Experience:

  • SEO: 1 year (Required)
  • Total work: 1 year (Required)

Work Location:

In person