Digital Search Arbitrage Specialist

4 days ago

Lucknow, Uttar Pradesh, India beBeeSearchArbitrage Full time ₹ 1,20,00,000 - ₹ 1,60,00,000

Job Summary:

We are seeking a seasoned professional to manage and optimize search arbitrage campaigns across multiple platforms.

Key Responsibilities:

  • Launch, manage, and scale search arbitrage campaigns to maximize ROI.
  • Analyze data to optimize campaign performance and profitability.
  • Monitor real-time metrics to ensure optimal traffic flow and revenue generation.

Traffic Optimization:

  • Work with feeds like Tonic, RSOC, Sedo, Domain Active, Innuvo, System1, Ads.com, InMobi to acquire high-quality traffic.
  • Implement feed-specific strategies to enhance traffic quality and increase conversions.
  • A/B test landing pages and ad copies to identify high-performing combinations.

Data Analysis & Reporting:

  • Analyze campaign metrics, including CTR, CPC, RPM, and overall ROI.
  • Generate regular performance reports to track key KPIs.
  • Identify trends and insights to drive performance improvements.

Budget Management:

  • Efficiently allocate budgets across multiple feeds to achieve campaign goals.
  • Manage daily spend to maximize ad efficiency.
  • Monitor bid adjustments and bidding strategies to optimize ad spend.

Collaboration:

  • Coordinate with the creative team to optimize landing pages and ad creatives.
  • Stay up-to-date with industry trends, best practices, and emerging strategies in search arbitrage.
  • Share insights and strategies with the team to enhance collective performance.

Requirements:

  • Proven experience (2+ years) in search arbitrage media buying.
  • Hands-on experience with feeds such as Tonic, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi.
  • Strong analytical skills with proficiency in data analysis tools and reporting platforms.

Personal Attributes:

  • Results-driven with attention to detail.
  • Self-motivated with a strong work ethic.
  • Ability to work in a fast-paced, data-driven environment.
  • Excellent communication and teamwork skills.
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