Customer Research Specialist
4 days ago
Job Description: Customer Research Specialist
Job Title: Customer Research Specialist
Department: Marketing / Product / Customer Insights
Reports To: Head of Marketing / Director of Customer Experience / Research Manager
Location: Okhla, Delhi
Employment Type: Full-time.
Job Summary:
The Customer Research Specialist is responsible for gathering, analyzing, and interpreting data about customers to help businesses understand customer needs, behaviors, and satisfaction levels. This role plays a key part in shaping product development, marketing strategies, customer experience initiatives, and business decisions.
Key Responsibilities:
- Conduct Research Projects: Design and execute qualitative and quantitative research studies including surveys, interviews, focus groups, user testing, and observational research.
- Data Analysis: Analyze customer data using statistical methods and tools to identify trends, patterns, and insights.
- Customer Segmentation: Develop customer personas and segments based on behavior, demographics, and preferences.
- Reporting & Presenting Insights: Create reports and dashboards to clearly communicate findings and actionable insights to stakeholders.
- Collaborate Across Teams: Work with product, marketing, UX/UI, sales, and customer service teams to align research findings with business strategies.
- Competitor & Market Analysis: Stay updated on market trends and competitor strategies to understand external factors influencing customer behavior.
- Feedback Loop Management: Monitor and synthesize ongoing customer feedback from various channels (NPS, CSAT, social media, support tickets, etc.).
- Tool Management: Manage research tools and platforms such as survey software, CRM systems, analytics tools, and customer feedback platforms.
Required Qualifications:
- Bachelor's degree in Marketing, Psychology, Sociology, Business, Statistics, or a related field.
- 2+ years of experience in market or customer research.
- Proficiency with research and analytics tools (e.g., SurveyMonkey, Qualtrics, Google Analytics, SPSS, Excel, SQL).
- Strong analytical and critical thinking skills.
- Excellent written and verbal communication skills.
- Experience presenting research findings to non-technical audiences.
Preferred Qualifications:
- Experience in B2B or B2C environments.
- Knowledge of UX research and human-centered design.
- Familiarity with customer journey mapping and design thinking principles.
- Background in data visualization tools (e.g., Tableau, Power BI).
Soft Skills:
- Curiosity and a passion for understanding human behavior.
- Strong organizational and time-management skills.
- Ability to work independently and manage multiple projects simultaneously.
- Attention to detail and a commitment to data accuracy.
Interested candidate , Apply at
Job Types: Full-time, Permanent
Pay: ₹25, ₹30,000.00 per month
Work Location: In person
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