Demand Planning

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Main purpose of the role:

•    Ensures effective Demand Management for the organization, ensuring that the right unconstrained demand gets ploughed into the Supply chain system for both short and medium term for specific brand groups. Drive the S&OP process which ensures that surprises are minimized, and organization's plans are on track to ensure ABP delivery.

•    Co-ordinate with different stockholders (Sales, Marketing, Supply Chain) for pre-S&OP discussion

Successful performance requires:

•    Strong analytical & innovative skills

•    Strong bend towards data analytics and science

•    Hands on with statistical analysis tool

•    Collaborative mind-set

•    Excellent skills in MS-Excel

•    Good interpersonal skills.

Detailed Responsibilities:

•    Ensuring conduct of monthly S&OP to ensure convergence of plans to deliver ABP for the organization.

•    Work with KAM, Marketing, SDM and National Supply Planning to balance demand and capabilities and ensure creation of alternate plans to protect ABP delivery. 

•    Ensure the complete collaboration across functions to converge to a single set of operating plans for the planning horizon (12 months rolling) 

•    Run Causal forecasts and work with KAM and Brand to arrive at Consensus Forecast for the planning horizon. 

•    Highlighting and bring to a closure along with Head planning the risk in demand in case of conflict due to supply constraints or any other factor. 

•    Utilize available technology to manage stat forecast and causal forecast to support a robust forecasting process. 

•    Review Weekly performance of demand vs actual and course correct demands for supporting supply chain objectives.

•    Drive Forecast Accuracy improvement in the organization through the right combination of people capability development, analytics, and diagnostics to ensure best in class performance on this metric. Forecast Accuracy – by EAN, SKU and Depot level.

•    Facilitate the Category Supply planners for right decision making and prioritization during constraint situations to prioritize customers / accounts for maximizing sales. 

•    Ensures NPD delivery through monitoring and review. 

•    Ageing analysis and sales return analysis.

•    Facilitate planning & distribution of Promotion, New Product launches by continuously monitoring & followingup with all the stake holders

•    Effective left-over management and follow Phase in –Phase out process

•    Distribution Requirement Planning - Analyze forecast received from Sales team & historical trend and accordingly allocate stocks to all the hubs within the country in constrained/excess supply scenario. Continuous monitoring & replenishment of hubs as per agreed stock norms of SKU's

Required Qualification:

•    Education: Graduate in any discipline with an MBA in Supply Chain Management from a premier Institute / APICS certification would be preferred.

•    Overall, 2-4 years of post-MBA experience in Demand Planning vertical in a reputed organization in the FMCG space.

•    Experience in driving a mature S&OP process. In-depth understanding of S&D systems.

•    Excellent analytical skills, strong communication, influencing and collaborative skills.

•    Outward looking with a real understanding of key customer requirements and developments.

•    IT: excellent MS-Office skills, in-depth understanding and working on Supply chain Planning software, SAP-APO knowledge would be preferred.

 If you have any questions, please contact Kartik Kulshrestha - Talent Acquisition Lead