Demand Gen Executive

1 day ago


Bengaluru, Karnataka, India Xencia Technology Solutions Full time ₹ 6,00,000 - ₹ 18,00,000 per year

**Location: Bangalore (Work from Office)

**Experience 2 4 years**

A demand generation specialist is responsible for leading demand generation strategies and initiatives through multiple channels to drive acceleration of new Cloud Customer for Xencia.

**Skills**


• **Soft Skills**

* Communication skills

* Willingness to experiment

* Ability to adapt based on data.

* Ability to position Cloud Services through any type of communication mode.


• **Hard Skills**

* Working experience on Excel

* Marketing software tools

* IT Sales

* Lead Generation

**Key Responsibilities**

* Defining and segmenting customers to determine appropriate outreach strategies.

* Managing and executing marketing campaigns

* Working across teams to ensure lead generation goals are met.

* Evaluating and maintaining marketing databases and software to ensure usability.

* Evaluating and selecting platforms for marketing campaigns, then implementing and measuring results

**Qualification**

* Bachelors degree in marketing or business or other related degree

* At least 2-3 years of marketing experience, preferably executing some of the same tasks to be managed in the role, such as campaign management, cold calling etc.

* Experience with CRM and Lead generation process.

* Experience measuring the effectiveness of demand generation efforts at each level of the funnel.

* IT Sales background is a must.Role & responsibilities

Preferred candidate profile

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