Zoho & CRM Executive

18 hours ago

Noida, Uttar Pradesh, India Nasscom Full time

We are looking for a proactive and detail-oriented Zoho & Marketing Automation Specialist to support our digital marketing initiatives through data-driven insights, CRM management, and creative campaign execution. The ideal candidate will have hands-on experience in Zoho CRM, GA4, GTM, and marketing automation tools, with a blend of analytical, creative, and communication skills to enhance marketing performance and engagement.

Job Details
Location, Department Unit and Reporting

Location: Noida

Department: IT-ITeS Sector Skills Council Nasscom

Reporting To: Senior Manager

Basic Functions/ Job Responsibility
  • Manage and optimize Zoho CRM for lead tracking, nurturing, automation workflows, and campaign analytics.
  • Integrate GA4 (Google Analytics 4) and Google Tag Manager (GTM) with Zoho and other platforms for accurate tracking and performance measurement.
  • Set up and monitor marketing automation workflows to enhance engagement and conversion.
  • Collaborate with social and creative teams to plan, execute, and analyze marketing campaigns.
  • Generate insights and reports from CRM, GA4, and Zoho Analytics to guide campaign optimization and audience targeting.
  • Stay updated with digital marketing trends, MarTech innovations, and creative strategies to improve campaign effectiveness.
  • Work closely with cross-functional teams to ensure seamless execution of digital campaigns and tracking mechanisms.
Knowledge, Skills, Qualifications, Experience
  • Proven experience with Zoho CRM and Zoho Campaigns (automation, segmentation, reporting).
  • Strong knowledge of GA4, Google Tag Manager, and analytics integrations.
  • Excellent writing and communication skills, particularly for social media and digital marketing content.
  • Strong analytical mindset with the ability to interpret campaign performance data.
  • Keen eye for design, content quality, and emerging marketing trends.
  • Hands-on experience with MarTech tools such as HubSpot, Hootsuite, or Canva is a plus.

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