Head of SEO

2 weeks ago

Cochin, Kerala, India K4rm4 Social Feedback Systems Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Head of SEO & Reputation Strategy

Summary

Owns the SEO vision across a multisite news/publishing network and reputation programs. Orchestrates technical, content, and authority workstreams to win highstakes SERPs.

Responsibilities

  • Build and drive the 12month SEO roadmap (entity SEO, topical authority, news SEO, Discover, SERP features).
  • Prioritize highimpact initiatives across 200+ properties; set standards for crawlability, indexation, and Core Web Vitals.
  • Architect reputationsafe strategies for sensitive legal/political topics; enforce factchecking and sourcing policies.
  • Partner with engineering on releases, migrations, and experiments (A/B, structured data, internal links).
  • Own KPI frameworks, forecasting, and postmortems; mentor the SEO team and hiring pipeline.

Qualifications

  • 8+ years in SEO with publisher/news and reputation/enterprise experience.
  • Proven wins in entitybased SEO, Knowledge Panels, and SERP feature acquisition.
  • Fluent in GA4, GSC, log analysis, crawl diagnostics, and BI (Looker/BigQuery).
  • Familiar with SSR/ISR/SSG tradeoffs and largescale internal linking.

KPIs

Entity coverage and depth, share of voice on target clusters, Discover/Top Stories inclusion, CWV pass rate, nonbrand growth, risk/compliance incidents

Preferred Candidate Profile

Core skills:

  • Entityfirst SEO strategy, topical authority modeling, SERP feature mapping

  • SSR/ISR/SSG tradeoffs in ; routing, dynamic params, middleware, rewrites

  • Core Web Vitals (LCP/INP/CLS) from lab + field data; image/video optimization
  • Canonicals, pagination, hreflang, sitemaps, robots; URL hygiene and deduping
  • Render parity (server vs client), JS hydration pitfalls, edge caching/CDNs
  • Log analysis, crawl budget control, regex, HTTP headers, security basics
  • CI/CD literacy; code review for SEO tickets; automated QA
  • Editorial risk management for legal/political subjects; source policy design
  • Forecasting, goal trees, experimentation frameworks; stakeholder leadership
  • Change management for multisite networks; prioritization and roadmapping
  • Strong analytics literacy (attribution, cohorting, funnel analysis)

Knowledge of these Primary Tools:

  • Search/Analytics: Google Search Console (incl. API), GA4, Looker/Looker Studio, BigQuery
  • Crawling/Diagnostics: Screaming Frog, Sitebulb, JetOctopus; logfile analyzers

  • Experimentation: VWO/Optimizely; Feature flags (LaunchDarkly)

  • Perf: Lighthouse, WebPageTest, PageSpeed Insights, CrUX/field data, RUM (SpeedCurve/New Relic/Datadog)

  • Crawl/Render: Screaming Frog (JS rendering), Sitebulb, Puppeteer/Playwright for render checks
  • Infra: Vercel, Cloudflare/Fastly, NGINX; GitHub Actions/Jenkins; Postman for header/HTTP tests
  • Validation: Rich Results Test, Validator, URL Inspection API helpers

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