Digital Marketing Executive

5 days ago

Bhopal, Madhya Pradesh, India Katyayani Organics Full time ₹ 5,00,000 - ₹ 8,00,000 per year

About the Role -

We are seeking a highly motivated and creative 
Digital Marketing Executive
 to join our team. In this role, you will support digital campaigns, manage social media, optimize e-commerce listings, handle customer queries, and work on performance-driven marketing initiatives including ads, SEO, and push notifications. This position is an excellent opportunity to gain practical experience in digital marketing while contributing to impactful projects.

Key Responsibilities :-

1. Content Creation

  • Develop and curate engaging content for social media, blogs, and newsletters.
  • Design creatives using Canva or Adobe Suite for campaigns.

2. Social Media Management

  • Schedule and manage posts across Facebook, Instagram, LinkedIn, TikTok, and Twitter (X).
  • Monitor and respond to comments/messages to boost community engagement.

3. Search Engine Optimization (SEO)

  • Conduct keyword research and optimise content for higher search visibility.
  • Support link-building strategies and on-page SEO enhancements.

4. Email & Push Notification Marketing

  • Assist in designing and sending email campaigns and newsletters.
  • Create and manage 
    push notification campaigns
     to drive engagement and conversions.
  • Track performance (open rates, CTRs) and recommend improvements.

5. Paid Advertising (Google, Facebook, TikTok, LinkedIn, Twitter/X)

  • Support in setting up, monitoring, and optimising 
    Google Ads
     campaigns.
  • Assist in managing 
    Facebook, TikTok, LinkedIn, and Twitter/X Ads
    .
  • Analyse ad performance and suggest strategies to improve ROI.

6. E-commerce & Shopify

  • Manage and update 
    Shopify product listings
    .
  • Optimise product titles, descriptions, images, and metadata for SEO and sales.

7. Analytics & Reporting

  • Track website traffic, ad performance, and social media insights.
  • Prepare reports with actionable recommendations for campaign improvement.

8. Customer Support

  • Respond to customer queries across email, chat, and social platforms.
  • Provide timely and professional support to improve customer satisfaction.
  • Share customer feedback with the team for service and product improvements.

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