Digital Marketing Manager

2 days ago

Bhopal, Madhya Pradesh, India Pratyaya Technology P Limited Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Company Description

Pratyaya Technology Pvt. Ltd. is a technology-driven management and public sector consulting firm specializing in engineered innovation across governance, infrastructure, environment, energy, water, agriculture, and rural development. Based in India, Pratyaya helps governments, development agencies, and enterprises navigate complex challenges with data-driven solutions, domain intelligence, and advanced technologies. At Pratyaya, we build systems, transform institutions, and co-create impactful strategies to bridge the gap between vision and execution. Our aim is to engineer sustainable, inclusive, and tech-enabled governance systems that drive long-term impact.

Role Description

This is a full-time on-site role for a Digital Marketing Manager located in Bhopal. The Digital Marketing Manager will be responsible for executing social media marketing strategies, lead generation, digital marketing campaigns, and analyzing web analytics data. Daily tasks will include managing social media platforms, developing and implementing marketing strategies, generating leads, and providing detailed reports on campaign performance. The role requires close collaboration with other team members and departments to ensure cohesive and effective marketing efforts.

Qualifications

  • Expertise in Social Media Marketing and Digital Marketing
  • Experience in Lead Generation and developing marketing strategies
  • Proficiency in Web Analytics
  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication skills
  • Ability to work effectively in a team-oriented environment
  • Familiarity with the public sector or experience in government advisory is a plus
  • Bachelor's degree in Marketing, Business Administration, or a related field

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