Digital Marketing Executive

5 days ago

Bhopal, Madhya Pradesh, India AISECT Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Description

AISECT is India's leading Social Enterprise, focusing on Skill Development, Higher Education, Financial Inclusion, e-governance, and ICT-based services to create inclusive change in semi-urban and rural areas. Established in 1985 and headquartered in Bhopal, AISECT has a strong presence in 475 Districts, 1500 Blocks, and 7200 Panchayats across 29 States and 3 Union Territories, with over 20,000 Centres, 12 State Offices, and 28 Regional Offices. The organization has imparted skills-based training to over 20 lakh people and created employment opportunities for more than 75,000 people. AISECT Group of Universities has established five universities in regions needing quality higher education.

Location: Bhopal | Full-time | EdTech Sector

Are you a digital-first thinker with a passion for education and creativity? Join our growing team at AISECT Learn, one of India's leading EdTech platforms, and help us shape the future of online learning

1.   Role: Social Media cum Digital Marketing Expert

2.   Experience: 1–3 years preferred

3.   Location: Bhopal

Job Responsibilities:

1.   Develop and execute creative social media strategies across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)

2.   Plan and manage paid ad campaigns on Meta & Google Ads

3.   Content creation & calendar management for digital platforms

4.   Run lead generation campaigns with proper tracking and optimization

5.   Work closely with the academic & sales team to drive course promotions

6.   Analyze metrics & prepare monthly performance reports

7.   Coordinate with designers and video editors to develop engaging content

Requirements:

1.   Proven experience in digital marketing & social media handling

2.   Strong understanding of paid ads, analytics & content marketing

3.   Hands-on with AI tools and Meta Ads Manager, Google Ads, Canva, ChatGPT, etc.

4.   Excellent communication and copywriting skills

5.   Ability to multitask and meet deadlines in a fast-paced environment

Drop your resume at

  • Shortlisted candidates will be called for an Interview.

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