Senior Social Media Manager

1 week ago

Noida, Uttar Pradesh, India PeopleX Ventures Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role Overview:

We are looking for a dynamic Head of social media to lead growth, branding, and revenue impact. This role is both strategic and hands-on, blending storytelling, performance marketing, and community-building to scale reach and conversions across digital platforms. You will own the social media P&L-driving measurable business growth while building culturally resonant narratives in astrology, spirituality, and wellness.

Location

: Sector 3, Noida

Industry:

Spirituality/Faith Tech

Experience:

4-10 Years

Type:

Full Time | 6 days working (Saturdays WFH)

Compensation:

Up to 20 LPA

Social Media Strategy & Growth:

  • Own the social media P&L across all brands, ensuring direct contribution to revenue and customer acquisition.

  • Architect 90-day growth roadmaps: follower milestones, brand positioning, and revenue-linked campaign calendars.

  • Drive platform-specific growth across Instagram, YouTube, LinkedIn, X, and emerging social channels.

  • Expand reach beyond mainstream platforms-WhatsApp, Telegram, and closed communities-to strengthen loyalty and repeat purchases.

Content & Campaign Execution:

  • Build viral campaigns and storytelling hooks tied to astrology, spirituality, cultural events, and trending moments.

  • Balance paid + organic strategies: influencer collaborations, performance ads, affiliate tie-ins, and brand storytelling.

  • Run performance-driven funnels from social - landing pages - conversions, ensuring measurable ROI.

  • Continuously experiment with formats (short-form video, reels, carousels, podcasts, lives) and double down on what scales revenue and engagement.

Analytics & Performance:

  • Define, track, and optimize KPIs: reach, engagement, CTR, conversions, CAC, ROAS, LTV.

  • Use analytics tools (Google Analytics, GA4, Meta Suite, YouTube Studio, LinkedIn Ads) to measure campaign performance.

  • Publish weekly and monthly performance dashboards highlighting growth, ROI, and insights for scale-up.

Team & Collaboration:

  • Manage and mentor a cross-functional team of designers, editors, copywriters, influencers, and agencies.

  • Collaborate with Growth, Product, and Marketing teams to ensure social media aligns with business, branding, and employer branding objectives.

  • Act as a creative and strategic leader while being hands-on in execution when needed.

Key Requirements:

  • 4-10 years of experience leading social media for -growth consumer brands.

  • Proven track record of scaling accounts (e.g., 100K - 1M high + followers) or generating multi-crore revenue via social media.

  • Strong grasp of organic + paid integration: influencer partnerships, ads, affiliate collaborations.

  • Analytical and creative in equal measure: proficiency in GA4, Meta Suite, YouTube Studio, LinkedIn Ads, and trendspotting for viral hooks.

  • Excellent storytelling skills, with ability to shape brand narratives that build trust and community.

  • Prior experience in team leadership, agency management, and cross-functional collaboration.

  • Passion for spirituality/astrology-or openness to immerse in the category.

  • Background in D2C, e-commerce, or subscription-driven businesses.

  • Exposure to building loyalty programs, communities, or influencer ecosystems.

  • Experience running multilingual campaigns (Hindi/English) for diverse audiences.

  • Familiarity with emerging social platforms and content monetization strategies.

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