Head of Growth

4 days ago


Puducherry, Puducherry, India SysCorp Technology Private Limited Full time

Head of Growth / Digital Marketing Manager (SEO Ownership) – iGaming B2B
Industry

iGaming / Online Casino / Sportsbook / B2B Platform & API Solutions

Experience

5+ years in Digital Marketing / Growth

3+ years owning
SEO strategy
for B2B / SaaS / Tech platforms

(iGaming experience is a
strong plus
, but not mandatory if SaaS/FinTech background is strong)

Role Objective (VERY IMPORTANT)

Own
growth, lead generation, and SEO performance
for a global
iGaming B2B company
, and
lead the SEO team
to deliver
qualified operator leads
, not just traffic.

This role will:

  • Take
    full ownership of SEO strategy & outcomes
  • Fix and scale an
    existing SEO team
  • Align SEO, content, paid channels, and sales funnel
  • Drive
    revenue-oriented growth

Key Responsibilities SEO Ownership & Leadership (CORE)

  • Own
    end-to-end SEO strategy
    (technical, on-page, off-page, content)
  • Lead and mentor existing
    SEO team / agency
  • Define
    clear SEO KPIs tied to business outcomes
  • Conduct SEO audits and fix:
  • Poor keyword targeting
  • Low conversion pages
  • Weak internal linking
  • Technical SEO issues
  • Ensure SEO focuses on
    high-intent B2B keywords
    , such as:
  • Aviator API provider
  • Casino white label platform
  • iGaming aggregator
  • Sportsbook platform provider

Lead Generation & Funnel Ownership

  • Design and optimize
    SEO → Landing Page → Lead → Sales
    funnel
  • Work closely with Business Development & Sales teams
  • Improve:
  • Lead quality
  • Conversion rate
  • Time to close deals
  • Implement CTAs:
  • WhatsApp
  • Demo booking
  • Contact forms

Content & Authority Building

  • Define content strategy for:
  • Product pages (API, White-Label, Aggregator)
  • Case studies
  • Comparison pages
  • Operator education content
  • Ensure content is:
  • SEO-optimized
  • Conversion-focused
  • Written for
    decision makers
    , not players
  • Position the company as a
    trusted global iGaming provider

Analytics, Reporting & Accountability

  • Track and report on:
  • SEO-driven leads
  • Conversion rates
  • Keyword intent performance
  • Cost per lead (SEO vs paid)
  • Use tools like:
  • Google Analytics / GA4
  • Google Search Console
  • Ahrefs / SEMrush
  • CRM dashboards
  • Present
    monthly growth reports
    to leadership

Cross-Channel Growth (Support Role)

  • Align SEO with:
  • LinkedIn B2B marketing
  • Google Search Ads (high-intent keywords only)
  • Email & retargeting campaigns
  • Ensure consistent messaging across all digital touchpoints

Required Skills & ExpertiseMust-Have

  • Proven experience managing
    SEO teams
  • Strong understanding of
    B2B SaaS / Platform SEO
  • Hands-on knowledge of:
  • Technical SEO
  • Content SEO
  • Conversion rate optimization (CRO)
  • Ability to translate SEO metrics into
    business impact
  • Strong communication & leadership skills

Nice-to-Have

  • iGaming / Casino / Sportsbook domain exposure
  • Experience working with
    API-based products
  • CRM experience (HubSpot, Zoho, Salesforce)
  • International SEO experience (multi-region, multi-currency)

What This Role Is NOT

  • Not a social media manager
  • Not a blog-only SEO role
  • Not focused on vanity metrics (traffic, likes, impressions)

KPIs & Success Metrics

  • Qualified leads generated from SEO
  • Lead → Demo → Deal conversion rate
  • Revenue influenced by SEO
  • SEO team productivity & output quality
  • Improvement in keyword rankings for
    commercial intent terms

Compensation (Indicative – India / Global Remote)

  • Fixed: ₹8 – ₹12 LPA (or equivalent, based on experience)
  • Performance-linked incentives (lead & revenue driven)

Why Join Us

  • Work with a
    global iGaming platform provider
  • Own
    real growth & revenue
    , not just campaigns
  • Direct access to founders and decision-making
  • Opportunity to scale a growth engine from scratch

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