Sales Executive

4 days ago

Chennai, Tamil Nadu, India Potential Partners Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Roles & Responsibilities (Sales Executive)

  • New Business Development: Map the city/territory, build a lead list (HoReCa, retail, institutions), generate walk-ins/calls, and convert trial orders to regular accounts.
  • Meeting Coordination: Secure and schedule appointments with prospects; align agendas and hand-offs with the internal lead-gen team.
  • Pitching & Sampling: Present grades, pack sizes, pricing/MOQs, shelf-life, and delivery windows; arrange samples and trials; handle objections.
  • Order Booking & Service: Capture orders via CRM/Sheets/WhatsApp, confirm ETAs, and coordinate OTIF deliveries with procurement/packhouse/dispatch.
  • Account Management: Maintain visit cadence, ensure service recovery, and drive upsell/cross-sell to increase ticket size and repeat orders.
  • Payment Collection & Follow-up: Explain credit terms, track due dates, follow up on overdues, and update collection trackers to support DSO targets.
  • Market Intelligence: Track daily price movements, competitor quotes, availability/seasonality, and share timely updates with the team.
  • Reporting & Hygiene: Maintain clean pipelines and visit reports; update MIS/CRM daily; follow BAFL policies on grooming, conduct, and documentation.
  • Cross-functional Collaboration: Work closely with sourcing, QA/grading, and logistics for smooth fulfilment and issue resolution.
  • Territory Planning & Claims: Plan efficient routes; submit conveyance/fuel claims as per policy with accurate logs.

Preferred Candidate Profile

Experience & Education

  • Fresher to 2 years in field sales (FMCG/F&V distribution/HoReCa supply preferred).
  • Graduate/12th pass with strong sales aptitude.

Must-Haves

  • Two-wheeler with valid DL; strong city navigation and willingness to travel extensively.
  • Communication: Clear spoken Tamil; workable English for basic email/WhatsApp; polite phone etiquette and professional grooming.
  • Skills: Prospecting, meeting setting, relationship building, basic negotiation/closing, collections follow-up.
  • Tools: Smartphone proficiency, Google Maps, WhatsApp, and basic Excel/Google Sheets/CRM hygiene.
  • Work Style: Ownership, persistence, punctuality, integrity (especially around rates/collections), and coachability.
  • Availability: Comfortable with flexible 9-hour shifts based on business needs; willing to work some weekends/peak days.

Good-to-Have

  • Existing connects with hotels, restaurants, caterers, modern trade, or processors.
  • Understanding of seasonality, grades, wastage %, and basic cold-chain dos.
  • Exposure to logistics coordination (delivery slots, milk-run routes) and basic commercials (PO, GRN, e-invoice basics).
  • Additional language (Hindi/English) for multi-city chains.

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