Senior Marketing Associate

1 day ago

Delhi, Delhi, India 76ed0b76-95df-4cd7-8d7d-03777a96dbe3 Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Senior Associate
Marketing & Communications Team
Primary Role & Responsibilities

  • Develop, edit, and manage content for DFI's website, social media channels, newsletters, email campaigns, reports, and presentations.
  • Drive communication for DFI initiatives, programs, policy updates, and industry activities while ensuring clarity, accuracy, and alignment with DFI's positioning.
  • Manage social media calendars, track engagement metrics, and coordinate with design and video teams to produce sector-relevant creatives and explainers.
  • Support communications for DFI-led and partner-driven activities, including briefs, speaker notes, press notes, and post-activity reports.
  • Assist in public relations activities, including drafting media statements, maintaining media lists, and monitoring coverage related to the drone sector.
  • Coordinate with internal teams, industry partners, and government stakeholders to gather inputs and align messaging.
  • Manage review cycles, approvals, and quality checks across all marketing and communication outputs.
  • Contribute ideas for campaigns, outreach activities, and communication strategies to strengthen DFI's visibility.

Required Qualification & Skills

  • Bachelor's or Master's degree in Marketing, Communications, Journalism, Public Policy, or a related field.
  • Strong written and verbal communication skills with the ability to simplify technical or policy-related information.
  • Understanding of digital communication trends, social media behaviour, and content formats relevant to technology sectors.
  • Strong organisational skills, attention to detail, and ability to manage multiple tasks simultaneously.
  • Proficiency in MS Office with familiarity in design tools such as Canva, Figma, or Adobe tools being an added advantage.
  • Interest in emerging technologies, drones, or aviation sectors is preferred.

Required Past Experience

  • 2 to 4 years of experience in marketing, communications, digital media, or content management.
  • Experience managing organisational social media accounts and executing structured content plans.
  • Prior experience drafting newsletters, press releases, reports, articles, or campaign content.
  • Experience coordinating with design teams, vendors, or external partners is preferred.
  • Experience in technology, startup ecosystems, industry associations, or policy-oriented organisations will be an advantage.

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