Search Engine Optimization Specialist

2 weeks ago

Delhi, Delhi, India PetYupp Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Company Description

PetYupp is a U.S.-based pet brand offering Natural, Premium-quality pet products like, Toys, Bowls, Treats, Chews. We are expanding our digital presence across platforms and looking for passionate professionals to join our growing team.

Role Description

We are looking for an experienced
SEO Specialist
(
full-time on-site role)
to join our team (
located in Delhi, India)
and take ownership of search optimization for our
U.S.-based pet brand – PetYupp
. The ideal candidate will be responsible for improving our
website visibility
,
organic traffic
, and
product ranking
on
Amazon and Walmart marketplaces
.

Specialist will work closely with the marketing team to enhance the company's online presence and drive more organic traffic to the website.

If you have hands-on experience with
Shopify SEO
,
Amazon/Walmart keyword optimization
, and
content strategy
, this is a great opportunity to work on a fast-growing global brand.

Key Responsibilities

  • Develop and implement SEO strategies to increase organic traffic and conversions on

    .
  • Optimize
    product listings
    , titles, descriptions, and keywords for
    Amazon and Walmart
    .
  • Perform keyword research, competitor analysis, and backlink strategy planning.
  • Improve website on-page SEO (meta tags, schema, page speed, alt tags, etc.).
  • Coordinate with content and design teams to align SEO best practices.
  • Track and report performance metrics (rankings, CTR, conversion rate, etc.).
  • Stay updated with algorithm updates and marketplace SEO trends.

Requirements:

  • Proven 2–4 years of experience in SEO (E-commerce & Marketplace optimization).
  • Strong understanding of SEO tools – Google Analytics, Google Search Console, SEMrush, Ahrefs, Helium10, etc.
  • Experience with
    Shopify SEO
    and
    Amazon/Walmart Seller Central
    optimization.
  • Knowledge of HTML, site structure, and content strategy.
  • Good understanding of U.S. e-commerce audience and keyword trends.
  • Strong communication and analytical skills.

Preferred Skills (Bonus):

  • Experience with paid ads (Google, Meta, or Amazon PPC).
  • Knowledge of schema markup and technical SEO.
  • Understanding of content writing and keyword-driven blog strategy.

Qualifications

  • Proficiency in Keyword Research and On-Page SEO
  • Experience in conducting SEO Audits and implementing findings
  • Strong skills in Link Building strategies
  • Knowledge of Web Analytics tools and techniques
  • Excellent analytical and problem-solving abilities
  • Strong communication and teamwork skills
  • Bachelor's degree in Marketing, Communications, or a related field
  • Experience in the Pet Care industry is a plus

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