Email Marketing Executive
7 days ago
Objectives of this role
- Working with the marketing team to develop and execute strategic email marketing plans and strategies.
- Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails.
- Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.
- Collaborating with cross-functional teams, including design, content and analytics, to align email marketing efforts with broader marketing initiatives.
Your tasks
- Develop and execute end-to-end email marketing campaigns, from conceptualisation to delivery and analysis.
- Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
- Segment and manage email lists, ensuring accurate targeting and personalised communication based on customer demographics, preferences and behaviour.
- Design visually appealing email templates that are responsive across devices and browsers.
- Identifying opportunities for email optimisation and implementing A/B testing to analyse performance metrics to optimise campaign effectiveness and engagement rates.
- Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
- Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.
Required skills and qualifications
- A bachelor's degree in marketing, communications or a related field.
- 2+ years of experience as an email marketer or a marketing role.
- Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.
- Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact and other marketing automation tools.
- Familiarity with HTML and CSS for email template customisation.
- Proficiency in data analysis and reporting using tools such as Google Analytics.
- Being accustomed to A/B testing, Google Ads and other relevant advertising platforms.
- Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
- Creative thinking and the ability to develop engaging email content.
- Strong attention to detail and organisational skills.
- Ability to work effectively in a fast-paced and deadline-driven environment.
Job Types: Full-time, Freelance
Pay: ₹9, ₹32,415.98 per month
Language:
- English (Preferred)
Work Location: In person
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