Email Marketing Executive

5 days ago


West Mambalam, Tamil Nadu, India Infinite Technology Solutions Full time ₹ 1,09,000 - ₹ 39,11,998 per year

Objectives of this role

  • Working with the marketing team to develop and execute strategic email marketing plans and strategies.
  • Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails.
  • Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.
  • Collaborating with cross-functional teams, including design, content and analytics, to align email marketing efforts with broader marketing initiatives.

Your tasks

  • Develop and execute end-to-end email marketing campaigns, from conceptualisation to delivery and analysis.
  • Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
  • Segment and manage email lists, ensuring accurate targeting and personalised communication based on customer demographics, preferences and behaviour.
  • Design visually appealing email templates that are responsive across devices and browsers.
  • Identifying opportunities for email optimisation and implementing A/B testing to analyse performance metrics to optimise campaign effectiveness and engagement rates.
  • Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
  • Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.

Required skills and qualifications

  • A bachelor's degree in marketing, communications or a related field.
  • 2+ years of experience as an email marketer or a marketing role.
  • Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.
  • Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact and other marketing automation tools.
  • Familiarity with HTML and CSS for email template customisation.
  • Proficiency in data analysis and reporting using tools such as Google Analytics.
  • Being accustomed to A/B testing, Google Ads and other relevant advertising platforms.
  • Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
  • Creative thinking and the ability to develop engaging email content.
  • Strong attention to detail and organisational skills.
  • Ability to work effectively in a fast-paced and deadline-driven environment.

Job Types: Full-time, Freelance

Pay: ₹9, ₹32,415.98 per month

Language:

  • English (Preferred)

Work Location: In person



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