Online Marketing Executive

2 weeks ago

West Mambalam Chennai Tamil Nadu, India Palam Silks Full time

**Role Overview**

As a Marketing Executive, you will be responsible for executing ecommerce and marketing initiatives. You will be working closely with our internal team, external agencies and vendors, coordinating tasks on behalf of the brand

**Key Responsibilities**
- **Store Promotions**: Support in-store events - Decoration, event coordination, negotiating with vendors, seamless execution.
- **Digital Collateral**: Coordinate with design team to develop all marketing collaterals - social media calendars, photoshoot imagery and videos, catalogues, scripts.
- **Market Research**: Stay updated with competitor strategies and keep the top management informed on a monthly basis.
- **Influencer Outreach**: Identify and liaise with relevant stylists, saree bloggers, and micro-influencers on a monthly basis
- **Scheduling Shoots** - Fixing shoots with photographers and videographers for e-commerce shoots, reel shoots, event coverage paving way for a quick turnaround on the deliverables.

**You’d Be a Great Fit If You**:

- Are organized, proactive, and detail-oriented.
- Understand luxury / fashion
- Are comfortable working in a boutique setup (not a mass retail environment).
- Know basic tools like Canva, Instagram insights, Google Sheets, and WhatsApp Business.
- Ability to work a team from different backgrounds.
- Have a good aesthetic sense

**Preferred Qualifications**
- Bachelor’s degree in Marketing, Communications, Fashion Management or related field.
- Prior experience in fashion/luxury/lifestyle marketing is a plus.
- Fluent in English (Tamil or local language knowledge is a bonus).

**Job Types**: Full-time, Permanent

Pay: ₹18,000.00 - ₹22,000.00 per month

Application Question(s):

- Do you have basic computer knowledge?
- Do you live in Chennai?

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 2 years (required)

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