Digital Marketing Specialist

23 hours ago

Kundrathur Chennai Tamil Nadu, India ONEX LIFE SCIENCE Full time ₹ 1,20,000 - ₹ 1,80,000 per year

Key Responsibilities

  • Develop, implement, and manage digital marketing campaigns to promote the company's products and services.
  • Plan and execute targeted marketing strategies across SEO, SEM, email, social media, and display advertising.
  • Create and manage engaging, compliant content tailored for healthcare professionals (HCPs), patients, and other stakeholders.
  • Optimize digital channels (website, apps, social media platforms, etc.) to improve user experience and engagement.
  • Conduct market research, analyze trends, and generate insights to inform campaign strategies.
  • Manage online presence to strengthen the company's reputation within the pharma/healthcare community.
  • Track and measure performance of digital campaigns (KPIs, ROI, conversion rates) and prepare reports for management.
  • Oversee vendor/agency relationships to execute campaigns effectively.
  • Stay updated on the latest digital marketing trends, tools, and pharma/healthcare regulations.

Requirements

  • Bachelor's degree in Marketing, Digital Marketing, Communications, Life Sciences, Computer Science or related field.
  • 6 Months to 1 year of experience in digital marketing (preferably in pharma, healthcare, or regulated industries).
  • Strong knowledge of digital platforms, including Google Ads, SEO/SEM, LinkedIn, Facebook, and healthcare portals.
  • Familiarity with medical terminology and pharma product life cycles is a plus.
  • Proven experience with analytics tools (Google Analytics, social media insights, CRM systems).
  • Excellent communication, content creation, and project management skills.
  • Ability to work collaboratively with cross-functional teams (sales, medical, regulatory, etc.).

Job Type: Full-time

Pay: ₹10, ₹15,000.00 per month

Work Location: In person

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