Digital Marketing Specialist

3 days ago

K K Nagar Chennai Tamil Nadu, India bilimbe digital Full time ₹ 2,40,000 - ₹ 4,80,000 per year

Job Description

We are seeking a skilled and experienced Digital Marketing Manager with 4+ years of expertise to lead our digital marketing initiatives. The ideal candidate will be responsible for developing, implementing, and managing campaigns that promote our company and its products/services. This role plays a key part in enhancing brand awareness, driving website traffic, and generating quality leads and customers.

Key Responsibilities

Strategy Development

  • Develop and implement a comprehensive digital marketing strategy across all channels (SEO, SEM, PPC, social media, email marketing, etc.)
  • Analyze market trends and recommend improvements to marketing strategies based on insights and feedback

Campaign Management

  • Plan, execute, and optimize digital marketing campaigns to achieve key performance metrics including ROI, lead generation, and conversion rates
  • Oversee all online campaigns, including email marketing, social media, SEO/SEM, and display advertising

Content Creation & Management

  • Collaborate with content creators, designers, and copywriters to deliver high-quality, brand-aligned content
  • Manage digital assets including website content, blogs, social media posts, and videos

SEO & SEM

  • Optimize website content, landing pages, and paid search campaigns for maximum impact
  • Conduct ongoing keyword research, expansion, and optimization
  • Track, report, and analyze website performance and PPC initiatives

Social Media Management

  • Develop and implement social media strategies to boost brand awareness, engagement, and conversions
  • Monitor and participate in relevant industry and competitor discussions

Analytics & Reporting

  • Measure and report campaign performance against defined goals (ROI and KPIs)
  • Evaluate the end-to-end customer journey across multiple channels and touchpoints

Budget Management

  • Manage the digital marketing budget, ensuring smart allocation of funds across campaigns
  • Monitor monthly spending and align with overall marketing objectives

Team Collaboration

  • Work closely with the marketing team and cross-functional departments to maintain consistent messaging
  • Mentor junior team members and share best practices on emerging digital trends

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • Minimum 4 years of proven experience as a Digital Marketing Manager or similar role
  • Hands-on expertise in SEO, SEM, PPC, social media, email marketing, and content management
  • Proficiency in tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, etc.
  • Strong knowledge of online marketing concepts, strategies, and best practices
  • Excellent analytical and problem-solving skills with the ability to interpret data-driven insights
  • Exceptional communication skills, both written and verbal
  • Ability to handle multiple projects and meet tight deadlines

Preferred

  • Experience leading or mentoring a team
  • Certifications in Google Analytics, Google Ads, HubSpot, or similar platforms

Work Environment

  • Fast-paced and dynamic setting with opportunities for growth and development
  • Collaborative team culture that values innovation and creativity

Job Type: Full-time

Pay: From ₹20,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Paid sick time
  • Paid time off

Ability to commute/relocate:

  • K K Nagar, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Education:

  • Bachelor's (Required)

Experience:

  • Digital marketing: 4 years (Preferred)

Location:

  • K K Nagar, Chennai, Tamil Nadu (Required)

Work Location: In person

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