
Digital Marketing
3 days ago
Role & responsibilities
- Develop and execute digital marketing campaigns to promote hospital departments, consultants, and health check packages.
- Manage the hospitals social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)—including planning, posting, and engagement tracking.
- Coordinate with consultants and departments to create doctor profile posts, patient awareness videos, and event promotions.
- Plan and monitor Google Ads, Facebook Ads, and SEO/SEM activities to increase patient leads and online visibility.
- Oversee and update the hospital website, ensuring accuracy of doctor details, services, and health packages.
- Handle Google My Business updates, patient reviews, and reputation management.
- Collaborate with internal teams for campaigns, awareness weeks, CMEs, blood donation drives, and outreach programs.
- Design or coordinate the creation of banners, posters, reels, and infographics for digital channels.
- Prepare monthly performance reports on website traffic, leads, campaign ROI, and engagement analytics.
- Stay updated on digital trends and healthcare marketing strategies to suggest innovative ideas for patient engagement.
Preferred candidate profile
- Bachelor's degree in marketing, communications, or a related field (MBA preferred).
- 2–5 years of experience in digital marketing (healthcare sector experience is an advantage).
- Proficiency in tools such as Google Analytics, Meta Business Suite, Google Ads, Canva, HubSpot, or similar CRM tools.
- Strong understanding of SEO, SEM, social media, and content marketing.
- Excellent communication and presentation skills.
- Creative, analytical, and detail-oriented mindset.
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