Digital Marketing

3 days ago


Chennai, Tamil Nadu, India Drhi Memorial Hospital Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Develop and execute digital marketing campaigns to promote hospital departments, consultants, and health check packages.
  • Manage the hospitals social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)—including planning, posting, and engagement tracking.
  • Coordinate with consultants and departments to create doctor profile posts, patient awareness videos, and event promotions.
  • Plan and monitor Google Ads, Facebook Ads, and SEO/SEM activities to increase patient leads and online visibility.
  • Oversee and update the hospital website, ensuring accuracy of doctor details, services, and health packages.
  • Handle Google My Business updates, patient reviews, and reputation management.
  • Collaborate with internal teams for campaigns, awareness weeks, CMEs, blood donation drives, and outreach programs.
  • Design or coordinate the creation of banners, posters, reels, and infographics for digital channels.
  • Prepare monthly performance reports on website traffic, leads, campaign ROI, and engagement analytics.
  • Stay updated on digital trends and healthcare marketing strategies to suggest innovative ideas for patient engagement.

Preferred candidate profile

  • Bachelor's degree in marketing, communications, or a related field (MBA preferred).
  • 2–5 years of experience in digital marketing (healthcare sector experience is an advantage).
  • Proficiency in tools such as Google Analytics, Meta Business Suite, Google Ads, Canva, HubSpot, or similar CRM tools.
  • Strong understanding of SEO, SEM, social media, and content marketing.
  • Excellent communication and presentation skills.
  • Creative, analytical, and detail-oriented mindset.


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