event marketing manager

24 hours ago

Anna Nagar, Tamil Nadu, India Sparknite Full time ₹ 3,15,000 - ₹ 4,20,000 per year

Job Summary

We are seeking a results-driven Event Marketing Manager to lead the planning, execution, and optimization of our event marketing strategy. You will be responsible for organizing impactful in-person, virtual, and hybrid events that drive brand awareness, generate leads, and build relationships with customers and partners.

Key Responsibilities

  • Develop and execute the event marketing strategy aligned with overall brand and business goals.
  • Plan and manage the end-to-end execution of corporate events, trade shows, product launches, webinars, conferences, and partner events.
  • Collaborate with internal teams (sales, product, content, design) to deliver cohesive event experiences.
  • Identify event opportunities and industry conferences that align with business objectives.
  • Manage budgets, timelines, vendor relationships, and event logistics.
  • Create promotional strategies to drive attendance and engagement before, during, and after events.
  • Track event ROI and analyze performance metrics for continuous improvement.
  • Ensure all branding and messaging is consistent across all event touchpoints.
  • Manage post-event follow-up and lead handoff to the sales team.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 4+ years of experience in event marketing, B2B preferred.
  • Strong project management and organizational skills.
  • Excellent written and verbal communication.
  • Experience with event platforms (e.g., Hopin, Bizzabo, Zoom) and marketing tools (e.g., HubSpot, Salesforce, Mailchimp).
  • Ability to manage multiple projects in a fast-paced environment.
  • Budget management and vendor negotiation experience.
  • Creative mindset with a customer-first approach.

Job Type: Full-time

Pay: ₹25, ₹35,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance

Work Location: In person

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