Digital Marketing Analyst

2 days ago

Anna Nagar, Tamil Nadu, India Rankraze Full time ₹ 15,000 - ₹ 20,23,905 per year

Google Ads & Social Media Ads Manager

Job Description:

We are seeking a skilled Ads Manager to oversee paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other social platforms. The ideal candidate will be responsible for strategy, execution, optimization, and reporting of paid ad campaigns to achieve performance targets.

Key Responsibilities:

Plan, set up, and manage Google Ads (Search, Display, YouTube) and social media campaigns.

Perform keyword research, audience segmentation, and targeting strategies.

Monitor campaign performance, optimize bids, and adjust creatives to improve ROI.

Develop A/B tests for ads, landing pages, and CTAs.

Generate weekly/monthly reports and provide actionable insights.

Skills Required:

Strong knowledge of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

Analytical skills with hands-on experience in Google Analytics, GA4, and Tag Manager.

Understanding of conversion tracking, pixels, and remarketing.

Creative mindset for ad copies, visuals, and campaign strategies.

Performance Marketer

Job Description:

We are hiring a Performance Marketer to drive customer acquisition, engagement, and retention through data-driven marketing strategies. The candidate will own the performance marketing funnel and ensure measurable growth across multiple digital channels.

Key Responsibilities:

Develop full-funnel performance campaigns (Search, Display, Social, Programmatic, Affiliates).

Optimize campaigns for CAC, ROAS, and LTV.

Manage budgets and allocate spends across channels for maximum efficiency.

Use analytics tools to measure performance and create dashboards.

Work closely with product and design teams to improve landing pages and conversion rates.

Skills Required:

Expertise in Google Ads, Meta Ads, SEO, and remarketing.

Strong grasp of attribution models, tracking tools, and A/B testing.

Experience in scaling campaigns and handling large budgets.

Data-driven mindset with proficiency in Excel/Sheets, GA4, Mixpanel, or similar tools.

Digital Marketer

Job Description:

We are looking for a versatile Digital Marketer to plan, execute, and manage integrated online marketing campaigns. The role combines content, SEO, social media, and paid advertising to enhance brand presence and generate leads.

Key Responsibilities:

Plan and execute digital marketing campaigns across SEO, SEM, email, and social media.

Create and manage engaging content for websites, blogs, and social channels.

Optimize website and landing pages for SEO and user experience.

Run paid campaigns and track their performance.

Manage online reputation and community engagement.

Skills Required:

Knowledge of SEO, SEM, SMM, email marketing, and content marketing.

Familiarity with tools like Google Ads, Meta Ads, HubSpot, SEMrush, Canva, and Mailchimp.

Analytical skills for tracking and reporting campaign performance.

Creative approach to content and campaign strategies.

Job Type: Full-time

Pay: ₹15, ₹20,239.05 per month

Benefits:

  • Flexible schedule

Work Location: In person

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