Influencer Marketing Executive

16 hours ago

Mumbai, Maharashtra, India HamBOLDS Private Limited Full time ₹ 4,20,000 per year

We're seeking a dynamic Influencer Marketing Specialist to build, manage, and grow our influencer and creator ecosystem across platforms. You'll play a key role in boosting brand awareness, credibility, and sales by strategically collaborating with content creators, beauty experts, and nano/micro influencers to promote our brands – Epitight, Cozitis, and Niconi.

Key Responsibilities:

Influencer Partnerships

  • Identify, onboard, and manage relationships with influencers, dermatologists, beauty creators, and key opinion leaders (KOLs).
  • Develop creative influencer briefs and campaigns aligned with brand messaging.
  • Negotiate collaborations (barter & paid) and ensure timely content delivery.

Campaign Planning & Execution

  • Plan monthly influencer campaigns in sync with product launches, seasonal promotions, and social media strategy.
  • Track influencer performance using metrics like reach, engagement, conversions, and ROI.
  • Ensure content quality and brand alignment across platforms (Instagram, YouTube, etc.).

Performance & Reporting

  • Maintain an updated influencer database with performance records and campaign history.
  • Prepare campaign reports, analyze results, and optimize future strategies.
  • Explore affiliate or referral-based programs to track influencer-led sales.

Key Requirements:

  • 1–4 years of experience in influencer marketing or talent management (beauty/FMCG preferred).
  • Strong knowledge of Instagram, YouTube, and content trends in the beauty and lifestyle space.
  • Excellent communication, negotiation, and coordination skills.
  • Passion for skincare, haircare, and content-driven brand building.

Job Types: Full-time, Permanent, Fresher

Pay: ₹13, ₹35,000.00 per month

Benefits:

  • Flexible schedule

Ability to commute/relocate:

  • Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

  • What is your expected CTC?
  • What is your current CTC?

Experience:

  • Social media marketing: 1 year (Preferred)

Location:

  • Mumbai, Maharashtra (Preferred)

Work Location: In person

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