Influencer Marketing Executive

1 week ago


Mumbai, Maharashtra, India Foxtale Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Designation:
Influencer Marketing Executive

Location:
Andheri East, Mumbai, Maharashtra

Employment Type:
Full-time

The Influencer Marketing Executive will play a key role in executing influencer marketing

campaigns for our Beauty and Personal Care products. This role also involves managing
branded

content ads
, requiring strong negotiation skills to secure partnerships and ad placements. The ideal

candidate should be organized, creative, and have a deep understanding of social media trends

within the skincare industry.

Key Responsibilities:

  • You will manage the end-to-end execution of branded content ads, across google & meta platforms which includes - coordination with creators, performance tracking, creative testing, and campaign optimization.

  • Partner with influencers and creators to repurpose UGC into high-performing paid ads.

  • Monitor key performance metrics (CTR, ROAS, CPM, CVR, etc.) and continuously optimize campaigns.

  • Test creatives, captions, hooks, CTAs, and formats to drive conversions.

  • Stay on top of platform-specific trends, algorithm updates, and ad policies.

Qualifications:


• Experience: 1-3 years of experience in influencer marketing, preferably within the Beauty or Personal Care industry.


• Negotiation Skills: Strong ability to negotiate terms, deliverables, and pricing with influencers and media platforms.


• Social media: Familiarity with social media platforms (Instagram & YouTube) and the latest trends within the beauty and personal care space.


• Communication Skills: Excellent written and verbal communication skills, with the ability to effectively engage with influencers and internal teams.


• Project Management: Ability to manage multiple campaigns and tasks simultaneously, staying organized and meeting deadlines.


• Passion for Beauty & Personal Care: A genuine interest in the beauty and personal care industry, with an understanding of the consumer landscape.



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