Influencer Marketing Executive – URPopular

2 days ago

Mumbai, Maharashtra, India URPopular - Influencer Marketing Co Full time US$ 1,20,000 - US$ 2,40,000 per year

Location: Mumbai (or Remote/Hybrid if applicable)

Experience Required: 6 months – 1 year in Influencer Marketing

Full-Time

About URPopular

URPopular is India's oldest and most trusted influencer marketing company, with 10+ years of experience in building the influencer ecosystem. We have worked with 1000+ leading brands including Tata, Zoho, Kotak, Star Bazaar, Facebook, Google, Amazon, and many more.

We execute high-impact influencer strategies, scale content distribution, and help brands work with the right creators for growth.

We are expanding our team and looking for a dynamic Influencer Marketing Manager who will manage influencer-driven campaigns for top brands.

⸻

Role & Responsibilities


• Identify relevant creators based on brand requirements (regional, niche, lifestyle, comedy, finance, etc.).


• Reach out, build relationships, and negotiate with influencers and agencies.


• Prepare influencer shortlists, rate sheets, and approval decks.


• Coordinate with influencers on content briefs, concept planning, and execution timelines.


• Ensure content deliverables are completed as per campaign goals.


• Onboard influencers at scale for ongoing and upcoming campaigns.


• Maintain strong partnerships with influencer agencies and talent managers.


• Track performance, evaluate influencer ROI, and maintain campaign reports.


• Act as the primary communication link between brands, influencers, and internal teams.

⸻

Skills & Requirements

6 months to 1 year of experience in influencer marketing/creator management

Strong communication, negotiation & relationship-building skills

Knowledge of creator categories, pricing trends & digital content

Ability to multitask and manage large volumes of influencers

Excellent coordination, follow-up, and documentation abilities

Comfortable working in a fast-paced marketing environment

⸻

Good to Have

Existing network of micro, macro & regional influencers

Experience in agency coordination or talent management

Ability to manage multilingual campaigns

⸻

Why Join URPopular?

Work directly with top brands across India

Opportunity to scale campaigns at national/regional level

Learn from 10+ years of deep industry experience

Fast growth, high responsibility & performance-based incentives

Be part of a fast-growing team shaping India's influencer ecosystem

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