AdTech Product Manager

Company Description

Kensaltensi powered by Alkimi is a decentralised programmatic ad platform that aims to restore the value exchange between advertisers, publishers, and users. Our custom solution on the Sui network is fast, scalable, and transparent with 0% fraud and lowest transaction fees. Visit our website at  to learn more about our unique approach to advertising.

About the Role:

We are seeking an experienced Product Manager with deep expertise in programmatic advertising technology to drive product strategy and execution for our ad-tech platform. The ideal candidate will have hands-on experience with core ad-tech technology and a proven track record of delivering complex technical products in the digital advertising ecosystem.

Key Responsibilities:

Product Strategy & Vision

● Define and execute product roadmap for ad-tech solutions including ad exchanges, demand-side platforms (DSP), supply-side platforms (SSP), and ad serving infrastructure

● Identify market opportunities and competitive positioning within the programmatic advertising landscape

● Collaborate with engineering, data science, and business development teams to prioritize features that drive revenue growth and operational efficiency

Technical Product Management

● Lead product development for OpenRTB-compliant bidding systems and real-time auction mechanisms

● Oversee integration and optimization of implementations for header bidding solutions

● Manage product requirements for ad serving technology, including creative rendering, viewability measurement, and fraud detection

● Drive technical specifications for API development, data pipelines, and reporting dashboards

Cross-Functional Collaboration

● Work closely with engineering teams to translate business requirements into technical specifications

● Partner with sales and account management to understand client needs and market feedback

● Collaborate with data teams on audience segmentation, campaign optimization algorithms, and performance analytics

● Coordinate with compliance and legal teams on privacy regulations (GDPR, CCPA) and industry standards

Required Qualifications:

Technical Expertise

● 5+ years of product management experience in ad-tech, with at least 3 years focused on programmatic advertising

● Deep understanding of ad exchange operations, real-time bidding (RTB), and publisher integrations

● Hands-on experience with OpenRTB protocol (versions 2.x and 3.x) and related specifications

● Proficiency with , Prebid Server, and header bidding implementation strategies

● Knowledge of ad serving technologies, creative formats, and trafficking workflows

● Understanding of data management platforms (DMP), customer data platforms (CDP), and identity resolution

Industry Knowledge

● Strong grasp of programmatic advertising ecosystem including buyers, sellers, and intermediaries

● Experience with major ad-tech vendors (Google Ad Manager, Amazon DSP, The Trade Desk, etc.)

● Understanding of digital advertising measurement, attribution models, and analytics platforms

● Knowledge of privacy frameworks, consent management, and cookieless targeting solutions

Skills & Experience

● Proven ability to manage complex technical products with multiple stakeholders

● Experience with agile development methodologies and product management tools

● Strong analytical skills with ability to interpret performance data and market trends

● Excellent communication skills for technical and non-technical audiences

● Bachelor's degree in Engineering, Computer Science, Business, or related field; MBA preferred

Preferred Qualifications

● Experience with server-side ad insertion (SSAI) and connected TV (CTV) advertising

● Knowledge of machine learning applications in ad-tech (bid optimization, audience modelling)

● Previous experience at ad exchanges, DSPs, SSPs, or major publishers

● Understanding of video advertising standards (VAST, VPAID) and mobile advertising protocols

● Familiarity with cloud platforms (AWS, GCP) and data processing technologies

This role offers the opportunity to shape the future of programmatic advertising technology while working with cutting-edge ad-tech infrastructure at scale.