Marketing CRM Manager

2 weeks ago

Bengaluru, Karnataka, India upGrad Full time US$ 90,000 - US$ 1,20,000 per year

Designation: Marketing CRM Manager

BU: Working Professional

Location: Bangalore-AMR Tech Park/ Mumbai- Andheri, Marol

Shift: 5 days | Mon-Fri | Work from Office | 10:30AM- 7:30PM

Summary
:

About the Role We are seeking a strategic and execution-focused
Marketing CRM Manager to lead lifecycle marketing initiatives across Email, WhatsApp, SMS, and Push Notifications
. This role is critical in nurturing leads, driving conversions, and enhancing student engagement for our portfolio of upskilling programs including MBAs, Doctorates, and Professional Certifications. You will own the CRM strategy and calendar end-to-end—from segmentation and automation to performance optimization—ensuring every communication is timely, relevant, and impactful.

Key Responsibilities:

  • Design and execute multi-channel CRM campaigns to engage prospects and learners across their journey—from lead nurturing to enrollment and post-purchase engagement.
  • Build dynamic audience segments based on user behavior, interests, and lifecycle stage. Deliver personalized content to improve engagement and conversion rates.
  • Develop automated workflows for onboarding, re-engagement, upselling, and retention using CRM platforms.
  • Manage and optimize communications across Email, WhatsApp, SMS, and Push Notifications. Ensure consistency in messaging and brand tone.
  • Track and analyze campaign metrics (open rates, CTRs, conversion rates, etc.). Use insights to iterate and improve campaign effectiveness.
  • Work closely with Product, Content, Sales, and Tech teams to align CRM efforts with business goals and learner needs.
  • Ensure all CRM activities comply with data privacy regulations (e.g., GDPR, DPDPA) and follow industry best practices.

Requirements:

  • 5+ years of experience in CRM marketing, preferably in edtech, consumer tech, or D2C domains.
  • Proven experience with CRM tools like MoEngage, Clevertap, WebEngage, Braze, or similar.
  • Strong understanding of customer lifecycle marketing and funnel optimization.
  • Analytical mindset with experience in A/B testing and campaign performance analysis.
  • Excellent communication and stakeholder management skills.
  • Familiarity with marketing automation and retention strategies.

Nice to Have:

  • Experience in education or upskilling-focused businesses.
  • Understanding of learner personas and motivations in the Indian market.
  • Basic knowledge of HTML/CSS for email template customization.
  • Exposure to loyalty, referral, or alumni engagement programs

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