Social Media Strategy

7 hours ago

Ahmedabad, Gujarat, India DryState - Branding & Marketing Company Full time ₹ 5,00,000 - ₹ 15,00,000 per year

We are seeking a dynamic and experienced
Social Media Strategy & Client Relations Manager
to lead and execute comprehensive social media campaigns for our diverse portfolio of clients, with a specialized focus on the
Restaurant and Hotel
sectors. This role requires a blend of high-level strategic thinking, hands-on execution oversight, flawless project management, and exceptional client communication. The manager will be responsible for developing data-driven social media strategies that not only align with each client's unique brand identity but also drive measurable business results.

Key Responsibilities1. Social Media Strategy & Planning

  • Develop and Own Strategy:
    Create, present, and gain approval for holistic, tailored social media strategies (including content pillars, platform selection, paid media recommendations, and growth tactics) for multiple restaurant and hotel clients.
  • Brand Alignment:
    Ensure all planned and executed social media activities—including tone of voice, visual identity, and campaign messaging—are consistently aligned with the client's brand guidelines and marketing objectives.

  • Trend Analysis:
    Stay current with the latest social media trends, platform updates, and best practices within the hospitality industry to keep client strategies fresh and competitive.

  • Execution Oversight & Project Management

  • Plan-to-Execution:
    Manage the end-to-end process of turning strategic plans into actionable deliverables, overseeing content creation, scheduling, community management, and paid promotion.

  • Timeline and Delivery:
    Establish clear project timelines and act as the central project manager to ensure all social media content, campaigns, and reports are executed and delivered accurately and on time.

  • Resource Coordination:
    Coordinate closely with internal teams (e.g., content creators, graphic designers, copywriters, media buyers) to ensure they have the necessary inputs and are delivering high-quality assets.

  • Client Relations & Communication

  • Primary Point of Contact:
    Serve as the main contact person for assigned clients, building strong, trusting relationships and maintaining a deep understanding of their business goals.

  • Presentation & Reporting:
    Confidently present strategies, content plans, and performance reports to clients, translating complex data into clear, actionable insights and demonstrating the ROI of social media efforts.
  • Feedback Management:
    Efficiently manage client feedback and revisions, ensuring changes are implemented accurately while maintaining strategic integrity and project timelines.

Qualifications

  • Experience:
    Minimum of 3-5 years of experience in social media marketing, with at least 2 years focused on developing and executing strategies for the
    Restaurant, Hotel, or broader Hospitality sectors.
  • Proven Track Record:
    Demonstrated success in growing social media engagement, reach, and conversion for clients in a professional agency or in-house setting.
  • Skills:
    Expertise in major social media platforms (Instagram, Facebook, TikTok, Pinterest, LinkedIn) and proficiency with social media management and analytics tools (e.g., Sprout Social, Later, Google Analytics).
  • Project Management:
    Excellent organizational and project management skills, with the ability to manage multiple complex projects simultaneously under tight deadlines.
  • Communication:
    Exceptional written and verbal communication skills, with a polished, professional demeanor for client-facing interactions.
  • Education:
    Bachelor's degree in Marketing, Communications, or a related field is preferred.

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