Marketing Specialist

Experience:
5+ years in marketing, brand management, or growth roles.

About Women First Jobs

Women First Jobs is the Middle East's pioneering women-centric recruitment and DEI consultancy platform. Our mission is to bridge gender gaps in the corporate world by empowering women talent from freshers to CXOs and helping organizations achieve their diversity, equity, and inclusion (DEI) goals. We are not just a recruitment company we are a movement driving social impact, localization, and leadership parity across industries.

We are looking for a
dynamic, creative, and data-driven Marketing Manager
who can lead our marketing strategy, amplify our brand voice, and drive growth across all channels from community building and events to social media and partnerships.

Key Responsibilities:

Brand & Strategy Development

• Develop and execute a 360° marketing strategy aligned with the company's growth goals and mission.
• Build and manage the Women First Jobs brand across digital, offline, and community channels.
• Own the content calendar, brand voice, and storytelling across all platforms.

Digital Marketing, SEO & Lead Generation

• Plan, execute, and optimize integrated marketing campaigns (paid and organic) across LinkedIn, Instagram, YouTube, Google, and other platforms.
• Lead
  SEO strategy
  including keyword research, content optimization, backlink building, technical SEO, and website performance tracking to improve search visibility and organic traffic.
• Manage
  SEM and PPC campaigns
  , track performance metrics, and continuously improve conversion rates.
• Oversee website and landing page content to ensure it's SEO-optimized and aligned with lead generation goals.
• Develop and implement email marketing and lead nurturing campaigns.

Content, PR & Thought Leadership

• Collaborate with leadership to craft powerful brand stories, campaigns, and thought leadership narratives.
• Lead the creation of blogs, whitepapers, newsletters, social media content, and video scripts optimized for both engagement and SEO.
• Drive PR initiatives, media partnerships, and press coverage to increase brand authority and visibility.

Community, Events & Partnerships Marketing

• Support the growth of
  HerGrowth
  (our professional community) and
  HerTalks
  (our podcast) through campaigns, activations, and engagement initiatives.
• Plan and promote webinars, masterclasses, and large-scale events to position WFJ as a thought leader in women empowerment and DEI.
• Explore strategic collaborations and partnerships to expand reach and influence.

Analytics, Insights & Reporting

• Define and track KPIs across all marketing channels, including SEO performance (rankings, organic traffic, domain authority, etc.).
• Use analytics tools (e.g., Google Analytics, Search Console, SEMrush, HubSpot) to measure campaign ROI and improve strategies.
• Prepare monthly marketing reports with insights and actionable recommendations.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field (Master's preferred).
• 5+ years of experience in digital marketing, SEO, or brand management ideally in startups, HRTech, edtech, or social impact sectors.
• Proven success in driving SEO growth, improving SERP rankings, and increasing organic website traffic.
• Strong understanding of content marketing, inbound strategy, community building, and B2B lead generation.
• Hands-on experience with Google Analytics, Search Console, SEO tools (Ahrefs, SEMrush, etc.), and CRM/marketing automation platforms.
• Exceptional communication, storytelling, and creative thinking skills.
• Experience managing teams, budgets, and external vendors is a plus.

Why Join Us?

• Be part of a mission-driven organization transforming how women are hired, represented, and empowered in the workplace.
• Shape the voice and visibility of a fast-growing, impact-led HRTech startup with global ambitions.
• Lead high-impact campaigns, own SEO strategy, and see tangible results of your work.
• Work in a collaborative, empowering, and inclusive culture that values innovation and creativity.