Marketing Research Specialist
1 day ago
Job Summary:
We are seeking a Market Research Analyst to conduct in-depth research and analysis to identify the most suitable location for establishing a new manufacturing unit. The role involves evaluating economic, geographic, infrastructural, regulatory, and labor-related factors to recommend optimal site options for long-term sustainability and profitability.
Role & responsibilities
- Market & Industry Research
- Analyze market demand, supply chain networks, and industry clusters relevant to the manufacturing sector.
- Study competitor locations and evaluate their advantages/disadvantages.
- Location Feasibility Studies
- Assess potential sites based on parameters such as proximity to raw materials, logistics, transport connectivity, and utilities (power, water, gas).
- Evaluate government industrial zones, SEZs, and incentives for manufacturing units.
- Conduct cost-benefit analysis of shortlisted locations.
- Regulatory & Policy Analysis
- Research state and central government policies, subsidies, and compliance requirements for establishing manufacturing operations.
- Assess ease of doing business in different states/regions.
- Labor & Workforce Assessment
- Analyze availability, cost, and skill level of local workforce.
- Study labor laws, wage structures, and industrial relations environment.
- Risk & Environment Analysis
- Assess environmental regulations, climate risks, and sustainability considerations for site selection.
- Evaluate political, economic, and social stability of shortlisted regions.
- Stakeholder Engagement
- Coordinate with industrial associations, government bodies, and consultants for data collection.
- Provide recommendations to senior management with detailed reports and presentations.
Key Skills & Competencies:
- Strong analytical and problem-solving skills.
- Proficiency in market research techniques, data analysis, and feasibility studies.
- Knowledge of manufacturing industry dynamics and supply chain logistics.
- Ability to evaluate government policies, tax benefits, and regulatory requirements.
- Excellent written and verbal communication for preparing reports and presenting findings.
- Proficiency in MS Excel, PowerPoint, GIS tools, and statistical software (preferred).
Preferred candidate profile
- Bachelors/Masters degree in Economics, Business Administration, Engineering, or related field.
- 2–6 years of experience in market research, consulting, or location feasibility studies (manufacturing/industrial sector preferred).
- Experience with large-scale project feasibility or investment analysis will be an advantage.
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