Manager - IA - Product Management & Marketing

Lauritz Knudsen Electrical and Automation (A unit of Schneider Electric India Pvt. Ltd.) is a pioneering electrical and automation brand with a rich legacy of over 70 years in India. We offer a comprehensive portfolio of low-voltage switchgear, medium-voltage switchgear, automation solutions, software, and services catering to diverse segments, including homes, agriculture, buildings, infrastructure, and industry.

L&T Switchgear is now Lauritz Knudsen Electrical & Automation.

As a Product Management and Marketing professional for Variable Frequency Drives (VFDs) & Soft Starters, you will be responsible for driving the strategic growth, innovation, and market positioning of the VFD product portfolio. This role demands a strong blend of technical expertise, market insight, and leadership to manage the full product lifecycle and execute impactful marketing strategies.

Key Responsibilities:

Product Management

• Own the product roadmap for VFDs & SSs, aligning with business objectives and customer needs.
• Lead product development initiatives in collaboration with engineering, R&D, and manufacturing teams.
• Conduct market analysis to identify trends, customer pain points, and competitive positioning.
• Define product specifications, pricing strategies, and value propositions.
• Monitor product performance, customer feedback, and drive continuous improvement.

Marketing Strategy

• Develop and execute marketing plans to promote VFDs across target segments ( Under Utility, Infra, Building segments and associated OEMs ).
• Manage product launches, promotional campaigns, exhibitions, and technical content creation alongwith Marcom team.
• Collaborate with sales teams to support lead generation, customer engagement, and channel enablement.
• Drive digital marketing initiatives including SEO, SEM, webinars, and social media outreach alongwith Marcom team
• Represent the product at industry events, exhibitions, and customer forums.

Cross-functional Leadership

• Coordinate with supply chain, finance, service teams & L1 support to ensure product availability and support.
• Provide training and tools to sales and application engineering teams.
• Track KPIs such as market share, revenue growth, and customer satisfaction.

Qualifications & Experience:

• Bachelor's degree in electrical engineering or related field; MBA preferred.
• 8-12 years of experience in product management and marketing, preferably in industrial automation or power electronics.
• Deep understanding of VFD technology, applications, and market dynamics.
• Strong analytical, communication, and project management skills.
• Experience working with cross-functional teams and managing product portfolios.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our  IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric - apply today

€36 billion global revenue

+13% organic growth

employees in 100+ countries

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.