Deputy General Manager-Digital Marketing Analytics

2 weeks ago

Pune, Maharashtra, India Tata Motors Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Purpose of the Role:

We are seeking a highly motivated and experienced Digital Marketing Analytics Lead to join our dynamic team. The ideal candidate will have a proven track record of successfully driving data-driven digital marketing campaigns and leveraging advanced analytics tools to deliver measurable results.

Role & responsibilities

  • Campaign Management:

  • To execute digital marketing campaigns across various channels (e.g., Google, Meta, email, display, etc.).

  • Collaborate with marketing teams to develop effective campaign strategies, target audiences, and compelling content.

  • Optimize campaign performance based on analytics insights and industry best practices.

  • Advanced Analytics:

  • Develop and implement comprehensive analytics strategies to measure and optimize digital marketing campaigns.

  • Conduct in-depth analysis of campaign performance metrics, including click-through rates, conversion rates, and ROI.

  • Identify opportunities for optimization and make data-driven recommendations to improve campaign effectiveness.

  • Adobe Analytics Mastery:

  • Proficiently utilize Adobe Analytics for data collection, segmentation, reporting, and analysis.

  • Leverage Adobe Analytics to track customer journeys, measure attribution, and identify key performance indicators.

  • Develop custom reports and dashboards to provide actionable insights to stakeholders.

  • Clickstream Analysis:

  • Analyse website traffic patterns, user behaviour, and customer journeys using clickstream data.

  • Identify areas for improvement in website design, content, and user experience.

  • Optimize website elements based on clickstream data insights.

  • Customer Tracking:

  • Implement effective customer tracking mechanisms to gather valuable data on customer behaviour and preferences.

  • Analyse customer data to personalize marketing messages and enhance customer satisfaction.

Skills & Competencies:

  • Web Analytics Tools
  • Data Analytics & Visualization
  • Social Media and Advertising Analytics
  • Content Performance Analytics
  • Analytical and Critical Thinking
  • Communication Skills
  • Results-Oriented Mindset
  • Technical Adaptability

Preferred candidate profile

  • Master's degree in marketing, Analytics, Statistics, or a related field.
  • 8+ years of experience in digital marketing analytics, with a strong focus on Adobe Analytics.
  • Proven track record of successfully running and optimizing digital marketing campaigns within/ for a product organization.
  • In-depth knowledge of clickstream analytics and customer tracking methodologies.
  • Proficiency in data analysis tools (e.g., SQL, Python, R).
  • Excellent communication and interpersonal skills.
  • Strong analytical and problem-solving abilities.
  • Experience working with Google, Meta, and other major digital advertising platforms.

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