Marketing Manager

About VitProFiber

VitProFiber is a health-focused food brand dedicated to providing nutritious, fiber-rich products that support heart health, digestive wellness, blood sugar balance, and weight management (

). As part of Vitprofiber Foods Private Limited—a New Delhi–based food manufacturing company incorporated in January 2025—the brand is on a mission to become the go-to choice for wellness-driven families (

).

Role Summary

As the
Offline & Digital Marketing Manager

, you will lead VitProFiber's marketing strategy across both traditional and digital channels. Your goal: to boost brand visibility, drive consumer engagement, stimulate sales, and establish VitProFiber as a trusted leader in healthy fiber nutrition.

Key Responsibilities

Digital Marketing

• Create and execute end-to-end digital campaigns across social media (e.g. Instagram, Facebook, X), search (SEM), display ads, email marketing, and content marketing.
• Develop engaging content (blogs, graphics, short videos) that educates consumers on the benefits of fiber and promotes VitProFiber's unique value.
• Oversee website management, including SEO optimization, user experience (UX), and content updates.
• Analyze campaign performance using tools like Google Analytics and social insights; refine strategy based on ROI and engagement.
• Collaborate with influencers, bloggers, and wellness communities to amplify brand reach.

Offline Marketing

• Develop and manage traditional marketing activities: print collateral, in-store displays, packaging design, product samples, point-of-sale promotions, and trade show participation.
• Forge partnerships with health stores, pharmacies, wellness centers, and grocery chains to arrange product trials, demos, and shelf placement.
• Plan and execute grassroots activations and health-themed events (e.g., wellness fairs, breakfast sessions, family health expos).
• Coordinate with sales and distribution teams to support channel-driven promotions and seasonal campaigns.

Strategy & Reporting

• Craft integrated marketing plans blending offline and digital efforts.
• Stay updated on health and wellness industry trends, customer preferences, and competitor activities.
• Set KPIs (e.g., brand awareness, engagement, leads, conversions, campaign ROI) and produce monthly performance reports.

What We're Looking For

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related.
• 2-4 years of experience in consumer goods marketing with both digital and traditional experience.

Required Skills:

• Proficiency in digital tools (Google Ads, FB/IG ads, SEM, SEO, Analytics, email platforms).
• Strong content ideation and execution skills across multimedia formats.
• Experience planning offline activations, POS materials, and retail promotions.
• Exceptional communication, copywriting, and presentation skills.
• Solid analytical mindset and data-driven decision making.
• Self-starter with excellent organizational and project management abilities.

Nice to Have:

• Passion for health, nutrition, and wellness.
• Experience with FMCG or startups.
• Graphic design or video-editing capabilities.

Why Join VitProFiber?

• Be part of an emerging brand with a strong mission in health and nutrition.
• Enjoy the creative freedom to shape both online and real-world presence.
• Work closely with a dynamic, purpose-driven team based in Delhi.
• Play a foundational role in amplifying a brand still in its early growth stages.

Application Instructions

Please share your resume, a cover letter highlighting your most successful marketing campaign (digital, offline, or integrated), and any campaign samples or case studies. Send your application to our customer care email:

(

) 

You can also fill in form

to apply.