Digital Marketing Manager

2 weeks ago

Chennai, Tamil Nadu, India Cynosure Corporate Solutions Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Roles And Responsibilities:

  • Build the digital advertising roadmap to help us achieve our annual pipeline and revenue goals while increasing awareness of the brand
  • Create and manage the Sales & Marketing funnel to optimize lead generation and conversion
  • Plan and execute advertising campaigns on Google, Facebook, Twitter, Bing. Amazon and other platforms
  • Deliver on monthly targets and KPIs including lead generation and efficiency (cost per lead).
  • Should be expert in PPC, CPL and CPA Campaigns
  • Measure and assess results, and drive continuous improvement. Use feedback from user,sales and marketing teams to inform digital advertising campaigns
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update websites
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, Microsoft Clarity, Mix Pannel etc.)

Requirements:

  • Minimum 6+ years of experience in digital advertising and marketing.
  • Hands-on experience in planning and executing digital advertising campaigns on LinkedIn,Twitter, Facebook, and Google.
  • Proficiency in marketing automation platforms.
  • Excellent communication (written/verbal), presentation, and analytical skills.
  • Exceptional organizational skills with the ability to manage multiple campaignssimultaneously and without errors.
  • Blueprint Certification would be an added advantage.
  • Experience in the Amazon campaign is preferred.

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