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Digital Marketing Manager
2 weeks ago
Roles And Responsibilities:
- Build the digital advertising roadmap to help us achieve our annual pipeline and revenue goals while increasing awareness of the brand
- Create and manage the Sales & Marketing funnel to optimize lead generation and conversion
- Plan and execute advertising campaigns on Google, Facebook, Twitter, Bing. Amazon and other platforms
- Deliver on monthly targets and KPIs including lead generation and efficiency (cost per lead).
- Should be expert in PPC, CPL and CPA Campaigns
- Measure and assess results, and drive continuous improvement. Use feedback from user,sales and marketing teams to inform digital advertising campaigns
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update websites
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, Microsoft Clarity, Mix Pannel etc.)
Requirements:
- Minimum 6+ years of experience in digital advertising and marketing.
- Hands-on experience in planning and executing digital advertising campaigns on LinkedIn,Twitter, Facebook, and Google.
- Proficiency in marketing automation platforms.
- Excellent communication (written/verbal), presentation, and analytical skills.
- Exceptional organizational skills with the ability to manage multiple campaignssimultaneously and without errors.
- Blueprint Certification would be an added advantage.
- Experience in the Amazon campaign is preferred.
