Digital Marketing Manager

2 weeks ago


Bengaluru, Karnataka, India drays stack Full time ₹ 1,60,000 - ₹ 3,84,000 per year

candidate must have proven, hands-on experience in an agency setting with the following:Meta Ads Mastery:Experience building funnel strategies (Awareness -> Consideration -> Conversion).Expertise in Facebook Pixel, Conversions API, and Audience creation (Custom, Lookalike).Proven ability to manage budgets from $1k - $20k+/month per client.Google Ads Mastery:Certified in Google Ads (Search, Display, YouTube).Experience with Smart Bidding strategies (Target CPA, Target ROAS).Ability to conduct keyword research and build high-intent search campaigns.Influencer & Affiliate Marketing:Experience in managing the process, not just being an influencer. This includes:Influencer discovery, vetting, and outreach.Contract negotiation and management.Campaign briefing and creative direction.Tracking performance (using UTM parameters, discount codes, etc.).Understanding of affiliate network platforms (e.g., Impact, ShareASale) is a plus.YouTube Ads:Knowledge of different YouTube ad formats (Skippable in-stream, Bumper, Discovery).Understanding of how to use YouTube for both brand awareness and direct response.LinkedIn Advertising:Experience running B2B lead generation campaigns.Expertise in targeting by job title, company size, industry, etc.The "Agency Toolkit" (Non-Negotiable):Analytics: Google Analytics 4 (GA4) proficiency. Must be able to track conversions and attribute results.Reporting: Experience with tools like Google Data Studio (Looker Studio) to build client reports.Client Management: Ability to explain complex data to clients, manage expectations, and handle client communications.Project Management: Familiarity with tools like Asana, Trello, or ClickUp.Job Type: Full-timePay: ₹17, ₹40,000.00 per monthExperience:Digital marketing: 3 years (Required)Location:Bangalore City, Karnataka (Required)Work Location: In person



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