Performance Marketer

About the Role

This is not a "run ads" role. This is a technical, analytical, multi-platform performance function where your ability to optimize, scale, troubleshoot, and engineer outcomes matters more than anything else. You will work across multiple channels, industries, and funnel structures, and you must be able to improve performance consistently, not occasionally.

What You Will Own

1. Multi-Platform Campaign Management

You must be strong in
major performance platforms
, including but not limited to:

• Google Ads (Search, Display, Performance Max, Video, Remarketing)

• Meta Ads (Facebook, Instagram)

• LinkedIn Ads

• Basic understanding of programmatic and automation tools

You must know:

• How each platform behaves

• What each platform is best used for

• How to build cross-channel funnels that reinforce each other

2. Optimization-First Execution

This is the core of the role.

You must show mastery in:

• Reducing CPL without killing volume

• Improving CTR with creative, copy, and audience shifts

• Scaling budgets without breaking the funnel

• Running A/B tests with hypotheses, not random variations

• Fixing drops in performance immediately

• Troubleshooting attribution issues and platform inconsistencies

• Adjusting bidding strategies based on performance signals

If optimization is not your strength, this role will expose it very quickly.

3. Funnel Logic & Conversion-Based Thinking

• Build campaigns aligned with customer intent

• Map cold, warm, and hot audience paths

• Identify where conversions are leaking and propose fixes

• Work closely on landing pages and recommend CRO actions

• Understand conversion psychology and message–market match

4. Performance Analysis & Decision Making

• Go beyond generic insights

• Read patterns, not surface-level data

• Translate numbers into actionable decisions

• Communicate insights clearly to internal teams and clients

• Build weekly dashboards with clarity and narrative

5. Creative Direction & Testing

You won't design or write, but you must guide.

• Suggest angles, messaging, formats, and hooks

• Test variations intentionally

• Identify when creative fatigue hits

• Push for refresh cycles proactively

6. Budget & Efficiency

• Manage budgets with precision

• Ensure pacing, cost control, and ROI consistency

• Allocate spend intelligently based on learning cycles

7. Client Interaction & Accountability

• Communicate performance simply and confidently

• Manage expectations based on data

• Convert unclear business needs into structured marketing actions

• Handle pressure without chaos

• Present recommendations with clarity

Who We Are Looking For

Required

•
3–5 years
handling performance campaigns across multiple platforms

• Strong experience in an
agency environment

• Ability to optimize aggressively and intelligently

• Strong analytical mindset and structured problem-solving

• Comfort with multi-client, multi-industry workloads

• Ownership-driven and able to move without supervision

Preferred

• Background in EdTech, Real Estate, SaaS, or service-based businesses

• Experience working with funnels and CRO

• Certification in Google Ads or Meta Blueprint

• Strong understanding of tracking, pixels, events, and attribution

Who Will NOT Fit

• "Boost post" level advertisers

• People who rely solely on platform recommendations

• People who cannot handle campaigns across all major platforms

• People who panic when numbers drop instead of diagnosing logically

• People who want a quiet, repetitive, low-stress environment

Success Criteria (How We Measure You)

• Sustained improvement in CPL, CTR, ROAS

• Ability to diagnose performance issues quickly

• Clean, structured account setup

• Clear communication and client handling

• Faster testing cycles

• Strong collaboration with content, design, and SEO teams

• Month-on-month performance growth